Introduction to Digital Marketing

1
Introduction of Digital Marketing

• Presented by Redial India Solutions

2
What we are going to share

• What is digital marketing
• Traditional Vs. Digital
• Benefits of digital marketing
• What does digital marketing consist of
• SEO
• PPC
• SMM
• Content writing

3
What is Digital Marketing ?

• Digital marketing is creating or promoting brand
  using digital medium mainly Internet. In simple
  word digital marketing is the process of building
  and maintaining customer relationships through
  online activities to satisfy the goals of both
  parties. There are numbers of digital marketing
  company you can hire them to promote your brand
  in digital platform.

4
Traditional Vs. Digital Marketing
Factor Traditional Digital
Reach Limited to Area Global reach
Targeting Not Specific Very Specific
Price Expensive Cheaper then traditional
ROI Not Guaranteed Guaranteed
5
Benefits of Digital Marketing

• High ROI (return on investment)
• Can Target only most interesting audience
• Cheaper then traditional marketing, You can start
  with small amount.
• You can Advertise your products on specific
  hours, time or day bases.
• It is a fully Controlled process as per your
  location budget.
• Real time measurable result

6
Digital Marketing Tools

• Google Analytics
• Google Search Console
• AHrefs
• SEMrush
• Google Keyword Planner
• AdWords
• Hootsuite
• Hubspot

7
What does digital marketing consist

• SEO
• PPC
• SMM
• Content writing

8
Search engine optimization (SEO)

• SEO is a techniques used to improve your website
  so that, it can perform well in the SERP (search
  engine result pages). In simple words we can say
  search engine optimization is a process of
  improving and optimizing your website so that it
  gains higher ranking in search results. SEO helps
  to increase website visitors who are searching
  for topics related to their content.

9
Pay Per Click (PPC)

• Pay Per Click (PPC) or Cost Per Click (CPC) is a
  paid advertising model where an advertiser pays a
  certain defined amount to the platform where the
  ads are run like - if the advertiser runs a
  Google Ad then he has to pay the amount defined
  for each click on its ads.

10
Social Media Marketing (SMM)

• Social media marketing (SMM) is the use of social
  media platforms to promote product or service.
  SMM is the process of gaining website visitors by
  using social media platform such as Facebook,
  Twitter, LinkedIn, Instagram, Pinterest, etc.
  Basically, you create accounts at the top social
  media websites, and then put links to your
  website in their profiles and Start sharing
  useful/interesting/funny updates on social media.

11
CONTENT WRITING

• Quality content is one of the most important part
  which impact the performance of any website. A
  website content writer is a person who
  specializes in providing relevant, unique or
  quality content for websites. Every website has a
  specific target audience so it requires a
  different type and level of content.

Content Writing
12
Redial India Solutions Digital marketing company
in Noida, India Web www.redialsolutions.com Ph
917255084352