Metro Phoenixs first community search engine

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Metro Phoenixs first community search engine
Search Engine Sponsorship Opportunity
for FOX Sports News - Arizona

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Mark-Taylor Quick Facts

• Nearly 15,000 residents in 22 award-winning
  communities throughout the greater Phoenix area
  
• Resort-style properties cater to a professional,
  tech-savvy, affluent lifestyle-oriented
  demographic
  
• 60,000 Web site visitors last month looking for
  information
  
• Best Corporate Web site in the Nation, April
  2005, National Association of Home Builders

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Community-Oriented Search Engine
Mark-Taylor has launched a custom-designed local
search engine for the benefit of Mark-Taylor and
Phoenix-valley residents. People are looking for
a more relevant, content-specific search outlet
to quickly find the products and services they
need. Search engine located at www.mark-taylor.
com/residents Put the FOX Sports brand at the f
orefront of Phoenix residents minds as they look
for local information
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Round logo click here
Sports Leisure Mini-Directory off main
Residents Page
Enhance your brand image by sponsoring a valued
community resource. Sponsorship reinforces the in
formation-centric nature of FOX Sports.
Facts 70 percent of U.S. households use the web
to research information when shopping locally for
products and services. The Internet now featur
es a local reach equal to or greater than any
other medium. (Kelsey Group 2005 study)
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Entire Directory High-Traffic Page
Attract new site visitors and build loyalty with
existing ones through quick access to daily news
from their community search engine.
Facts More users trust vertical Web sites to
provide the targeted information and products
they are looking for instead of mega portals or
generic search engines. More retailers are shif
ting advertising dollars to vertical markets,
such as local search engines, citing greater
efficiency in delivering qualified customers and
lower acquisition costs (Forrester Research).
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Search Results Pages
Increase traffic to FOXSports.com.
Make it easy for users to choose FOX for the
sports-news needs. All FOX images hyperlinked to
landing page of your choice.
Fact 91 of new movers use the Internet for
local searches and find that it helps reduce
relocation stress. The Internet is the top res
ource when making a decision about professional
services, rising above word of mouth in influence.
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Search Engine Sponsorship Summary

• Exclusive search engine sponsorship will create
  synergy between Mark-Taylor, FOX and the Phoenix
  community
  
• An always-on advertisement located on a highly
  trusted and frequented resource
  
• All FOX-branded images will be directed to your
  landing page of choice (such as
  http//msn.foxsports.com/regional/arizona)
  
• FOX news services and merchandise will be given
  premier placement in the search engine
  
• All this for a 2,000 monthly sponsorship fee

Please contact Prima Walker to secure this
exclusive sponsorship opportunityP (480)
281-5523 ? pwalker_at_mark-taylor.com