How email list verification improves sender reputation

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How email list verification improves sender
reputation
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• Curious how email list verification works and why
  it is important for your business? Well explain
  in this article how it works and how you can
  benefit from it.
• Email marketing begins by carrying out your best
  efforts of getting people subscribed on your
  mailing list through your social media posts,
  blog content, lead magnets, and freebies. Right
  afterward, you initiate sending out email
  newsletters with the use of your preferred Email
  Service Provider (ESP).
• As time goes by, you may notice that those active
  and engaged users are now unresponsive. Your
  email messages continue to bounce, and the only
  couple of your customers are obtaining your
  newsletters.

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• This is due to the decreasing rate of your email
  deliverability. Your Sender Score is a
  significant aspect of your email deliverability.
  It enables the ISPs to figure out if you deserve
  to land on your subscribers inbox or need to be
  filtered out to the spam folder. The greater your
  score, the more desirable placement you get, and
  the lower your score, then most likely you will
  get embedded in the junk folder.
• A meaningful way to strengthen your email
  deliverability is by applying a method referred
  to as email verification.

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• How email verification works
• Email verification works by verifying emails
  through a series of steps that can help you boost
  your email deliverability.
• The following are the benefits of email
  verification and how it helps in strengthening
  your sender reputation.

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• Gets rid of hard bounces
• The primary reason why your sender score plunges
  is due to a hard bounce. It usually occurs
  because the email address doesnt exist anymore
  or worse, never existed at all, and what youve
  obtained is a fake email address.
• Use email hygiene services regularly to find
  outdated addresses and eliminate them just before
  your upcoming campaign. It is also suggested that
  you validate each freshly gained email address to
  avoid inaccuracies and dummy accounts from
  generating more excess hard bounces.

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• Lowers spam complaints
• Every marketer wishes to have a no more than 0.1
  spam complaint rate per 5,000 email messages they
  sent out. Therefore, bear in mind to produce only
  high-quality material to interested customers.
• In an attempt to reduce people from clicking spam
  on your email message services, such as,
  Verify550 instantly flags email accounts of
  people who have a high rate of flagging emails as
  spam.

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• Avoids getting blacklist
• If you have been hailed as blacklister, this is
  among the main reason why the sender score falls
  off. It prevents your message from getting
  acknowledged by the web server.
• Exercising effective list hygiene and obtaining
  data from the proper suppliers is important in
  reducing the possibility of ending up being
  blacklisted. Bear in mind it is also highly
  recommended that you keep track of your mailing
  IPs every day to see if you have become
  blacklisted and strive to get it fixed right
  before you begin your future campaign.

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