Top Prospecting Programs for Real Estate Agent

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• Quick Easy Prospecting

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7 Best Real Estate Prospecting Programs

• Real Estate prospecting can be complicated for
  new and experienced agents alike. There are many
  different ways you can prospect, but each item
  requires a different program and a different
  monthly fee. You end up getting your information
  from 20 different places and wasting hours of
  your time. Over the past few years, lead
  generation has gotten much easier with the
  addition of multiple prospecting programs. Some
  of these programs cover residential properties,
  some cover commercial properties with even some
  covering both residential and commercial
  properties. This article will go over the top 7
  real estate prospecting programs on the market,
  what they have to offer, and how much each
  program will cost you.

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RealCloud

• https//www.realcloud.us
• Both Residential and Commercial properties
• Full property database
• Accurate owner and resident contact information
• Integreted with a full CRM
• Integrated with an auto-dialer
• First month for 19.99 and 59.99 thereafter

Adopted by Keller Williams, Century 21 and
Coldwell Banker agents, Real Cloud is one of the
best programs on the market. It covers both
residential and commercial properties and lays
each property, over 100 million of them, out on
an interactive map with robust owner contact
information. This program lists residential,
office, retail, industrial, multifamily, and
hospitality. The best way to prospect to a client
is to get to know them personally. Real Cloud
makes that possible giving full information on
property owners including owner cell phone
numbers, emails, social media information, work
history, education, residence history, age,
relatives, and images. It has a record of three
billion peoples records all in one program. And
with all of this information being on a cloud, it
is not on your computer bogging it down and it is
accessible from anywhere including your phone. In
addition to the property owner information
RealCloud gives you full property information so
you not only know your prospect, but you know
their property as well. Some of the information
given is the building type, parcel, sales
history, mortgage information, current value,
size, zoning, permits, and images. RealCloud is
integrated with a full featured CRM and an
Auto-Dialer. With that you can streamline your
entire prospecting process. RealCloud offers a
special pricing starting at 19.99 for your first
month and 59.99 thereafter for the basic plan.
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ProspectNow

• https//www.prospectnow.com/
• Both commercial and residential properties
• Direct marketing
• Starting at 99

ProspectNow also lists both commercial and
residential properties. They have a database of
over 10 million commercial properties and over
100 million residential properties. The
commercial property database allows you to filter
properties nationwide by location, size, property
type, building details, loan to value. It also
allows you to access owner mailing addresses and
phone numbers. On the residential side of the
database, it gives you contact information to the
current owner and transaction history. An
advantage of this program is they narrow
properties down according to which ones have a
higher probability that they will sell sooner
giving you the opportunity to direct market to
only properties that haven't sold recently. The
drawback to this program is it doesn't give great
owner contact information. Prospect now gives a
free trial for 3 days, but you need a credit card
and get charged automatically after those 3 days
are up. Prices thereafter range from 99 to 689
a month.
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REONOMY

• https//www.reonomy.com/
• Commercial properties only
• Full property information
• Starting at 49

Reonomy is a commercial real estate prospecting
program. They have a database of over 50 million
commercial properties on an interactive map. This
program gives contact information for owners
including names, phone numbers, emails, and
addresses. It allows you to filter your
information with over 300 targeted search
filters. You can filter your information
according to such things like asset type and
sales history. Reonomy pulls information from
over 3100 local county assessors, secretary of
states, census data, title companies, commercial
data and geospatial providers giving them
accurate information. This program offers a free
trial for 7 days. After the 7 days, you need to
purchase the program starting at 49 which will
give you only the same information you would find
at the local county assessors website. In order
to get full owner information, you need to
upgrade to the advanced plan at 399 per month.
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REDX

• https//www.theredx.com/
• Residential properties only
• Direct marketing leads
• Pricing per feature

Redx has 2 programs in one. The first is vortex.
This is a residential program only as it doesn't
give any information on commercial properties. It
lists property information and owner information
for different types of leads. Leads that are
included are expired leads, geoleads, for sale by
owner, for rent by owners and pre-foreclosures.
This program gives you access to one or 2
different areas for their price instead of full
countrywide information. It gives full owner
information but does not go into extreme detail
on owner information. They provide only address
and phone number. It also gives scripts for you
to follow that you can use when you call the
owner of the property. The second program is
storm dialer which is an auto dialer that dials
prospective leads and cross-checks them according
to the do not call list. This enables you to call
up to 3 people at one time, and you don't have to
be on the phone until the person answers the
phone and says "hello". Redx does not have free
trials and doesn't run their programs on
different levels of service, instead, they tailor
fit your program according to each aspect of the
program. Each item has a monthly fee. Expired
leads are 59.99 a month, Geoleads are 49.99,
for sale by owner are 39.99, for rent by owners
are 79.99, pre-foreclosures are 39.99 a month,
and the storm dialer is 99.99 a month with
discounts given if you purchase more than one
item.
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Costar

• https//www.costar.com/
• Commercial properties only
• Full property information

Costar is a commercial property prospecting
program. This program allows you to search for
properties for both lease and sale. It gives you
a full list of commercial properties on the
market and gives information like vacancy, rents,
and stacking plans. It gives comps so you can
gain a full understanding of what the property is
worth so you can negotiate a great contract for
your client. With this program, you can show your
clients the true cost of a lease with cash flow
modeling. In addition, it lets you keep all of
your contacts in one platform along with all your
commission accounting. CoStar lists tenants
names, lease comps, lease analysis, off-market
properties, analytics, professional directories,
forecasting, listings, and sale comps. It lists
all types of commercial properties including
office, retail, industrial, multi-family,
hospitality, and land. With over 5.3 million
total properties, 114 billion total square feet
of inventory tracked, 1.6 million listings for
sale or lease, and over 51 million total digital
images this is a complete program. Each record
shows full-color picture, building information,
owner information, previous sale information, and
sale and leases comps including previous
concessions. CoStar does offer a free trial, and
in order to sign up, you have to call them and go
through a sales call.
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Costar

• https//setshape.com/real-estate
• Geared toward residential properties and Loan
  officers
• No property information
• SMS messaging
• Great accompaniment program
• 79 per month flat fee

Shape software allows you to manage process,
properties, and people effortlessly in one place.
Shape can be used with both commercial and
residential properties, but is really geared more
towards residential agents and loan officers.
This program does not have property information
in it, with this program you would need to add
another program like RealCloud for that aspect
which would give you the best of both worlds, and
since both are reasonably priced it would be
cheaper than using most of the other programs.
This program has email automation which sends
follow-ups and drip campaigns and automates
status updates. It also does what most programs
don't do, SMS messaging. Most text messages are
read within 5 minutes and with millennials
becoming a large part of your business SMS
messaging is the way to go. Most millennials
don't even check their email anymore as it is
very much old technology that is being flooded
with advertisements. SMS messages are more
personal and are assured to get to the client in
a timely manner. Shape also can send review and
feedback requests to your clients allowing you to
gain more referral business and increase your
online views. Shape also seamlessly sync's with
your MLS program. With a built-in integrated
dialer program it just takes one click to dial,
take inbound and outbound calls, and add call
recording for record keeping sake. It even
manages duplicate leads keeping you organized and
in the know when hot leads come in. Shape syncs
with google maps showing data within the Shape
dashboard. It also syncs with your email and
calendar keeping you up to date and organized
within one platform. Shape offers a free trial of
14 days and after that, the price for the program
is one flat fee of 79.
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MOJO

• https//www.mojosells.com/
• Expired and off market data
• For sale by owner leads
• Auto dialer for 1 to 3 lines
• Tailor fit packages ranging in prices

Mojo is another great program that would work
great with a program like Real Cloud. It has
neighborhood search geo data using a map to
create instant lists for just listed and just
sold farming prospecting lists that are matched
with the do not call list. It pulls expired and
market data that is updated daily along with for
sale by owner leads that are pulled by over 100
sources. Mojo has an automated dialer that dials
your future and current clients only connecting
you when someone picks up and says "hello". Auto
dialer enables you to call up to 85 numbers an
hour with the single user and up to 300 people an
hour with the team program. It also connects to
your cell phone so you can call these leads from
your cell phone and allows it to show client
information on your phone when someone calls you.
Mojo creates letters, envelopes and labels, and
creates emails with email templates for drip
emailing. It even keeps track of individual and
team achievements and goals. Mojo does not have a
free trial and their pricing is tailored to what
you want in your program. Mojo dialer is 99,
neighborhood search is 40, Expired data is 50,
for sale by owner is 25, and reverse look up is
40 a month. Making the top price if you added
everything at 304 a month.
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Real estate prospecting can be complicated, but
with advances made over the past 8 years it is
definitely getting easier. Where is used to take
all day to find this information from 30
different sources it is now all available in one
or 2 platforms. There are 2 different types of
programs I outlined in this article, database
with exact property and owner informataion, even
social media information that may be available to
direct market to. And the other is a full CRM
program that will call, email, even text people
on your farming lists. How easy it would be to
cold call on a text message! Where you used to
get your information from so many different
area's, you can now add one or 2 programs to your
regimen and have everything you need at your
fingertips making prospecting so much easier
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realcloud.us/blog/prospecting/7-best-real-estate-p
rospecting-programs