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User Centered Approaches to Design

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User Centered Approaches to Design. Ed Leong & Jody Shpur ... Sales due to good advertising, not design ... Emotion & Design ... – PowerPoint PPT presentation

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Title: User Centered Approaches to Design


1
User Centered Approaches to Design
  • Ed Leong Jody Shpur

2
A good scientist is a person with original ideas.
A good engineer is a person who makes a design
that works with as few original ideas as
possible. There are no prima donnas in
engineering. Dyson FreemanPhysicist, 1979
3
How can designers enhance the probability of a
product being successfully adopted by users?
4
(No Transcript)
5
An Example Near and Dear
6
Product Categories
  • Learning Environments
  • Automotives
  • Restaurants
  • Computer Operating Systems

7
Learning Environments
8
Automotives
9
Restaurants
10
Computer Operating Systems
11
Congruency with Generalizations
  • Intuitive, easy to use
  • Does what it is supposed to do Meets the needs
    of user
  • Product is attractive / appealing
  • Product satisfaction by user
  • Sense of accomplishment of the user too easy may
    not satisfy user
  • Brand name loyalty / recognition

12
Connection to LiteratureUsability Engineering
(Nielsen, J.)
  • The difference between accomplishment and success
  • User-centered research and design
  • Success in form and function
  • Form (usability and appeal)
  • Function (performance and efficacy)
  • Paradoxical nature of usability guidelines
  • Designer to User
  • Products will face usability research
  • Better earlier than later

13
Affective Domain Instructional Design
  • Miller (2005) suggested that both student
    motivation and attitudes are affected when
    educators consider the affective domain while
    they are designing their courses
  • Attitudes are composed of four interlinked
    qualities
  • Affective responses
  • Cognitions
  • Behavioral intentions
  • Behaviors

14
Affective Cognitive Consistency
  • Some theorists (Simonson Maushak, 2001) believe
    that a relationship exists between attitudes and
    beliefs and that when a persons attitudes
    towards a topic is inconsistent with their
    knowledge about the topic, the person is in an
    unstable condition (similar to cognitive
    dissonance)
  • New Information can alter the attitudes a person
    has towards a topic and can help reduce this
    unstable condition and result in the persons
    knowledge and attitude towards topic into harmony

15
Instructional Design for Attitude Change
  • Guidelines (Simonson Maushak, 2001) for
    Effective Design of Attitude Instruction Include
  • Make the instruction realistic, relevant and
    technically stimulating
  • Present new information
  • Present persuasive messages in a credible manner
  • Elicit purposeful emotional involvement
  • Involve the learner in planning, production or
    delivery of the message
  • Provide post-instruction discussion or critique
    opportunities

16
Emotion Design
  • Norman (2004) suggested that individuals process
    information about a given product in three
    different ways
  • Visceral, Behavioral and Reflective
  • The emotional response to a product will affect
    how the individual interacts / uses the product
  • How will preconceptions affect emotional response?

17
What is Beauty?
  • Beauty is in the eyes of the beholder
  • Is there a mathematical model for beauty?
  • Beautycheck
  • Research project at the University of Regensburg
    and Rostock in Germany
  • Common facial features in attractive people
  • Computerized template developed
  • Things that are attractive / beautiful more
    likely to produce positive affects in people??

18
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