Plan itBuild it Newco Presentation

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Plan itBuild it!Newco Presentation
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Introducing Newtown

• Newtown is a suburban area on the fringes of a
  small
• city in the UK.
• Newtown has been growing in size for a number of
• years.
• There is a shortage of houses in the area.

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A New Housing Development
An old paint factory has been demolished in
Newtown. A brownfield site has been cleared to
make way for a small number of new homes. The
local authority are keen to encourage new
housing developments.
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Newco
Newco Homes is a developer a company who
build houses. Newco has won the contract to put
up new homes on the former factory site in
Newtown. The site has been cleared and everything
is ready
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Your Role
So, what happens next? Planning, building and
selling houses takes time, money and know-how.
First of all, there is the question of what type
of houses should be built? As part of this
project, you are going to decide this and other
key questions. You are going to do this by
taking on the role of Newco Homes.
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What Do Developers Do?
If you are going to help create a successful
new housing development you will need to know
more about the jobs that house builders do. To
help with this, the presentation will now focus
on the roles of three people from Redrow an
award winning national house builder.
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Three Departments

• A company like Redrow has a number of departments
• to deal with the different aspects of house
  building.
• We are going to find out about
• Marketing
• Planning
• Construction

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The Marketing Manager
Josie Jones is a Marketing Manager at Redrow.
Her role is to help sell new homes by promotion
and advertising.
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The Marketing Manager

• Josies work includes
• Advertising - deciding how to promote the
  companys homes.
• Creating point of sale (POS) literature -
  including house details to give to customers
  (point of sale literature can be leaflets,
  brochures and any other literature that customers
  can take away with them).
• Keeping a database of customers and enquirers
  used for mailing brochures etc.
• Running the corporate website.

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The Marketing Manager

• Organising signage (signs) - on and around the
  development.
• Managing customer surveys (to monitor the service
  received by the customer from the house builder).
  

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The Planning Manager
Ben Davies is a planning manager at Redrow. His
role is to negotiate site plans with local
authorities and to resolve community and
environmental issues.
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The Planning Manager

• Bens work includes
• Assess potential sites for new developments.
• Create site plans.
• Deal with any environmental and community issues
  raised by local authorities.
• Draw house designs based on market research and
  planning restrictions.

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The Planning Manager

• Work with planning officers from the local
  authority so that all plans meet government
  standards.
• Provide information for the marketing and
  construction departments.

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The Construction Manager
Thomas Deer is a construction manager at Redrow.
His role is to lead the construction of houses
and manage the build programme.
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The Construction Manager

• Thomass work includes
• Plan the construction of the development.
• Make sure key dates are met and a schedule is
  followed, this is known as the build programme.
• Research new materials and find ways to improve
  energy efficiency.
• Appoint sub-contractors and suppliers.
• Check that on-site health and safety procedures
  are being followed.

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The Construction Manager

• Ensure the right materials are used for the job.
• Monitor construction progress.

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Back to Newtown
Time to get back to our development site in
Newtown. As developers it is essential for you to
know your Target market who are your potential
customers for these new houses? Newco has carried
out some important market research to answer this
question.
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Target Customers

• Newcos market research included a customer
  survey
• which revealed that there is a high demand for
  new
• homes from three groups
• Young couples (aged from 24-32).
• Families with young children.
• Single-parent families.

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Plan itBuild it! Your mission

• Your brief as developers is simple to provide
• housing to meet the communitys needs.
• This means that you must research, plan, market
  and
• build fictional houses that are right for your
  target
• market.
• In the real world, life is never simple and you
  will also
• have to address
• Planning restrictions.
• Community requirements.
• Environmental issues.

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Plan itBuild it! How the project works

• There are a number of guidance sheets sheets to
  give
• You essential information and instructions.
• The project will conclude with a class PowerPoint
• presentation given by the students to the
  teacher, to
• show what your chosen housing development will be
• like.