How to Improve Your Fashion Store Business? (1)

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How to Improve Your Fashion Store Business?
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Introduction

• Have you ever wondered how you shopped anything
  back 15 to 20 years ago? To buy your clothes at
  the Christmas festival or giving a present to
  your loved ones. Youll probably go to malls,
  choose your likable clothes, try it there only
  and If you like it then you buy it. But nowadays,
  rather than going out there, we go into the
  illusionary world called Internet where we
  preferably go to any of the online E-commerce or
  Fashion store, you may select your design and
  color from thousands of varieties and order it
  within seconds!! Its astonished to see that
  technology changed everything. Now, all we have
  to do is some clicks through your fingers and you
  will get what you want in our house

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• The change in Technology affects most Fashion
  stores and its consumers. It creates
  opportunities to engage with loads of consumers
  within a fraction of seconds but also becomes
  difficult to earn the trust of your customers.
  The most difficulty arises when it comes to
  online fashion store. Because todays consumer is
  more empowered than ever thanks to the
  convenience of the web. Theyre researching,
  getting insights into the product, benchmarking,
  and comparing it with others before purchase it.
  Therefore, fashion brands need to be careful with
  the kind of choices they provide along with
  different products.

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• It becomes a lot tougher to provide the best
  experience with keeping your profit margin. So,
  here we are to give you insights on different
  factors that affect the most from the eyes of
  consumers and how you should improve your fashion
  store with little or no help from others. There
  are also some special tips on the role of AR and
  its implications.

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Great Promotions through Digital Media
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• Nowadays, Its nothing new to use social media to
  promote your fashion brands. most fashion brands
  use different kinds of social media rather than
  traditional marketing tactics. Imagine a person
  with a million followers could simply say your
  words and that would reach all million people.
  So, dont shy to use influencers. As a matter of
  fact, the north face allocates a special budget
  to even for trivia social media like Quora. It is
  followed by Polo ralph.

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Loyal and Old Customers
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• One of our company policies says that do not lose
  old clients to get the new one. It means we are
  inclined towards our loyal clients. There is a
  decent reason for it. According to Bains report
  of consumer survey for one of the famous brands,
  65 to 68 of the total customer base is loyal
  consumers, they keep repeating the order. And
  only 10-12 of consumers are new ones. So, one
  can say that It is very much important to keep
  these consumers happy even at the cost of the new
  clients.

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• There are several ways to do that. Like you can
  incentivize them give some royal vouchers or
  rewards, also some other traditional tactics like
  a financial reward, or one meeting with
  celebrities or beg some competitions, etc.

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Product categories and good UI
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• The CEO of one of the top brands said once,
  Shopping online is very similar to shopping from
  the mall. When you are going shopping at the
  mall, you attract by the facilities they provide,
  its surrounding environment and different types
  of division, It makes it simple for you to choose
  you to want, Similarly When you buffering
  different kinds of fashion store, the more you
  keep your Interface simple and attractive, the
  great experience it become for consumer and the
  more divided your product categories are the less
  effort your customer required and that is where
  you pleased your customer.

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• It is very obvious that the simpler it is the
  more likable it is, so divide your products into
  categories and let consumers engaged with you by
  providing a good Interface! There are also some
  ideas like Find in button (used to find the
  specific product through its features), Wish
  -list, showcasing updated fashions as
  recommendations, more payment options, etc.

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• If you are looking to upgrade to your UI or
  thinking of creating a new store, Check out our
  website UX UI design services, Well have
  plenty of experience and a zealous team for UI/UX
  designing which provide you ample UI for your
  store.

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Use CXM software
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• It is one of the most important things that one
  should not forget to add up when it comes to
  fashion stores. According to Philip Kotler
  (Father of Marketing), Your customer buys your
  products due to experience and exposure he gets
  rather than just your materialistic things. And
  hes right. So, if it is one of the important
  criteria to know your customer better and improve
  your store then why dont we use it? Right!! And
  thats where CXM software played its part.

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• As per Gartner, usage of CXM software is the
  practicing of designing customer interactions to
  meet or exceed their expectations, leading to
  greater customer satisfaction, loyalty, and
  advocacy.

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• To provide these kinds of experience every mail
  you draft, every complaint you resolve, or every
  product you showcase, matters the most when it
  comes to interactions with your customers
  directly or indirectly. So, we advised you to do
  it at the best and use this feedback to improve
  your brand store.

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AR VR Technology
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• There are many difficulties when it comes to
  fashion like it becomes old soon, or the size, or
  quality of the products, these are the things
  that customers relied on you the most and in
  return, these are the things where you earn the
  trust of your consumers. So, how to resolve these
  problems? Well, AR-VR technology is there for the
  answer.

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• Look closely at the photo, youll realize that
  lady is just seeing how that dress looks on her?
  Similarly, if you use AR-VR in your brands, you
  can also showcase the same thing, it leads to a
  great customer experience which again leads to
  engaging more and gives more satisfaction.

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• So, AR-VR technology is changing the way fashion
  stores work, so we can provide you the best
  application or design that you want for your
  existing store along with the usage of AR-VR
  Technology. To know more - Click Here
• Article Source
• www.9spl.com/blog/5-latest-tips-to-improve-fashion
  -store-business

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