Introducing the ITM Emphasis

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Introducing theITM Emphasis

• TC 800 Proseminar
• Department of Telecommunication

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Basic ThemesDual focus

• managing comm. enterprises
• media firms
• information services providers
• network operators
• managing comm. technologies in all other types of
  organizations

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Examples Core ITM Knowledge

• Industry Organization
• Firm Organization
• Service/product configuration
• Underlying technological basis
• Rules, policies influencing ability to use
  technology

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Effects of New Media

• new competitors
• suppliers
• intermediaries
• distribution channels

Industry Organization
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Effects of New Media

• virtualization
• alliances
• distributed workforce

Firm Organization
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Effects of New Media

• new ways to deliverexisting services
• new serviceopportunities
• new markets
• changing customer behaviors

Services/ Products
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Effects of New Media

• need for investment innew infrastructure
• changing costs,capabilities

Underlying Technology
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Effects of New Media

• new entrants
• new services
• use of technology

Rules/ Policies
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ITM and other Emphases
ITM
IPS

• focus on policy implications of IT
• focus on audience/customer uses

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ITM and other Emphases
ITM
DMAT

• e-commerce development
• Internet, new media development

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Multidisciplinary Coursework

• Technical/Mgmt 463, 465, 861
• Economic 852, 854
• Mgmt/Org Studies 458, 853, 863
• Strategy, New Media Apps 456, 462A-C, 862
• Policy and Law 410, 850, 890/891
• Stats/Research Methods 802
• User Behavior/Social Impacts 820

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Technology Courses

• TC 463 Network Design and Implementation I
• Description Operation and management of common
  carrier, digital telecommunications systems.
  Digital telephony business planning and financial
  analysis for public telecommunication networks.
• TC 465 Network Design and Implementation II
• Description Techniques for analyzing
  organizational requirements for voice, data and
  image communication systems.
• TC 861 Information Networks and Technologies
• Description Survey of fundamental
  characteristics, components, standards and
  applications of information networks and
  services. Local and wide area network
  technologies, fundamentals of the Internet, and
  private network technologies and services from a
  management perspective.

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Economic Courses

• TC 852 Economic Structure of Telecommunication
  Industries
• Description Economic aspects of
  telecommunication and information industries.
  Emphasis on market structure, conduct,
  performance. Content diversity, new technologies,
  recent regulatory policies, and antitrust.
• TC 854 Economics of Media Markets and Strategies
• Description Conceptual tools and analytical
  perspectives on economic forces and incentives
  underlying structure, conduct and responses to
  new technologies in media markets.

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Management/Org Courses

• TC 458 Telecommunication Management
• Description Theoretical and practical aspects of
  telecommunication management including case
  studies.
• TC 853 Information Technology and Organizations
• Description Develops basic perspectives for
  analyzing the impact of information technologies
  on organizational structures, the allocation and
  performance of tasks within organizations,
  organization members, and organizational
  strategies and effectiveness, and relationships
  among firms in a market economy.
• TC 863 Electronic Information and Entertainment
  Media Management
• Description Management, programming,
  advertising, and promotion issues in broadcast
  television, multichannel television, interactive
  television and Internet/broadband data service
  programming, advertising.

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Applications and Strategy I

• TC 456 Multichannel TV
• Description Television and Internet video in a
  multichannel/broadband environment developments
  in cable, broadcasting, satellite, master
  antennae TV, direct broadcast satellite,
  multipoint distribution systems, telephone,
  internet and home video applications.
• TC 462A Wireless Technologies and Applications
• Description Technologies and services in the
  wireless telecommunications industry.
  Applications of wireless communications for voice
  and data communications, including cellular
  telephony and mobile data applications.
• TC 462B Teleconferencing and Computer Supported
  Cooperative Work
• Description Methods of teleconferencing
  including assessing requirements for
  teleconferencing, system design and
  implementation, and system evaluation.

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Applications and Strategy II

• TC 462C Introduction to Electronic Commerce
• Description Introduces the technologies,
  business models, and organizational and social
  implications of electronic commerce. Emphasizes
  the design of e-commerce sites.
• TC 862 Information Networks and Electronic
  Commerce
• Description Design and management of electronic
  commerce strategies and telecommunication
  infrastructure. The impact of electronic commerce
  on organizations and society.

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Policy

• TC 410 Advanced Telecommunication Policy
• Description Policies towards information and
  communication industries in the network of
  networks of the information society
• TC 850 Telecommunication and Information Policy
• Description Analysis of major public and private
  telecommunication and information policies.
  Applying concepts and data from law, political
  science, economics, communication, technology and
  general social science. Alias TC 810
• TC 890/891 Telecommunications in Europe Study
  Abroad
• Description Structure of the European
  telecommunications and information industries.
  Emerging developments in the European
  telecommunications market.

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Statistics and Research

• TC 802 Research Methods in Telecommunication
• Description Social science research methods in
  telecommunication and Internet services assessing
  the content, consumption and social effects.
  Design, sampling, data collection, analyses,
  presentation and ethics for content analysis,
  ethnographies, focus groups, case studies,
  surveys and experiments. Market research and
  segmentation including new product introductions.
  Alias TC 876

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User Behavior/Social Impacts

• TC 820 Introduction to Theory in
  Telecommunication,
• Information, Society
• Description Introduction to classic and
  contemporary theories of communication with
  special emphasis on applications to
  telecommunication, new media, and technology.

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Curriculum Structure

• Required TC 800, 802 or Adv 875, 850, 852
• ITM Specialization (any 3) 458, 820, 853, 854,
  861, 862, 863
• Electives
• Either thesis or comp. exam

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Where ITM grads work

• Telecom Operators

• marketing
• technical support
• planning and strategy
• account management

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Where ITM grads work

• Media/Cable TV Companies

• new media planning
• marketing
• franchise management
• network planning
• account management

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Where ITM grads work

• Large Telecom Users

• IT/MIS management
• systems analysts
• network planning
• e-commerce planning

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Where ITM grads work

• Consulting Firms

• IT consultants
• network planning
• e-commerce planning

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Questions about ITM?