How to Achieve a Channel-Less Customer Experience

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How to Achieve a Channel-Less Customer Experience
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• Most marketers are familiar with the omnichannel
  approach which creates a customer experience
  across multiple channels that a company offers.
  However, the channel-less customer experience is
  gaining steam because it delivers a consistent
  message to the customer, no matter which channel
  or platform they use.
• A channel-less customer experience refocuses the
  interaction from the channels to the customer.
  With a channel-less customer approach, the only
  thing that matters is your companys connection
  with the customer. Consumers want to search,
  shop, and buy when they want to. They dont care
  about omni, or multichannel experiences.

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Think Like a Channel-Less Marketer

• Example A sponsored post on Instagram caught
  Jeffs eye as he was scrolling through his feed.
  The sponsored post was for different swim trunks
  that were on sale for Memorial Day Weekend. Jeff
  clicks on the link to get more information about
  the swim trunks. In traditional omnichannel
  marketing, an email pop-up to join a mailing list
  or a browser-based remarketing campaign may ensue
  when Jeff hits the landing page. But a
  channel-less marketer understands that you need
  to strike while the customer (Jeff) is hot, or
  you can lose the sale. A channel-less marketer
  will offer a direct link to purchase the swim
  trunks and collect information on the customer
  for a future hyper-personalization experience.

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Characteristics of a Channel-Less Customer
Experience

• Personalization is Key Hyper-Personalization
  builds trust and a relationship with your
  customer, regardless of the channel. Its the
  best way to keep customers engaged and returning
  to your business.
• Keep it Simple With so many ad banners, pop-ups,
  giveaways, and information online, a customers
  journey on your website should be simple. Going
  channel-less allows the customer to experience
  your site and/or services with ease without being
  time-consuming and annoying.

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• Transparency is Everything Whether its through
  mobile, email, or the web, a channel-less
  approach should be transparent across all
  channels. Customers want the same special offers,
  promotions, and discounts from every channel with
  no misinformation.
• Be Responsive Anticipate a customers needs as
  they go through the buying journey. Customers
  want to choose between different delivery
  methods, payment options, and more. A
  channel-less customer experience is responsive to
  essential options that customers can choose from.

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Personalize a Channel-Less Customer Experience
with FiOs CDP

To create a channel-less customer experience,
marketers have used FiO customer data platform
(CDP) to compile customer data and put it into
unified customer profiles so they can use the
information. FiOs CDP and iCRM (Intelligent CRM)
are systems that collect and manage customer
data, which support marketing and sales
technologies.
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• Know more about Channel-Less Customer Experience
  with FiOs CDP
• Please Visit https//www.groupfio.com/how-to-ach
  ieve-a-channel-less-customer-experience/