The Anatomy of the Perfect B2B ecommerce platform

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THE ANATOMY OF THE PERFECT B2B ECOMMERCE
PLATFORM
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Anatomizing The Perfect B2B E-commerce Platform
Top e-commerce platforms like Salesforce, Big
Commerce, or Magento B2B commerce have certain
things in common when it comes to providing the
perfect solution for their users. While many of
these can be added on through integrations,
having them provided on a platter is a big
advantage, especially if you are looking for a
B2B e-commerce platform for an affordable
startup. It will avert the need to employ
multiple experts and make do with one proficient
and certified e-commerce architect for that
platform. Such features are discussed below.
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Setting Up The Storefront
Responsiveness Component placement Graphics and
text design Navigation elements Data-based
design recommendations Testing capabilities It
should also allow the user to make quick changes
without needing a burdensome development cycle
for quick scaling. The Salesforce Commerce Cloud
platform has a user-friendly Page Designer for
this purpose that eliminates the need to write
complex code to create your page.
Web design is real science and requires
knowledge of what works from the point of view
of your customer. B2B e-commerce software
should provide features for the following in the
least
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The best B2B e-commerce platform should have the
features necessary to double as a sales
engagement platform so that your sales team can
interact with clients in real-time without
committing dangerous mistakes. B2B customers
prefer self-service and intuitive guided buying
over constant assistance from your sales team.
For that, the B2B e-commerce portal must provide
the following facilities Custom catalogue
creation Pricing engine that allows contract
pricing, account-based pricing, transparent
pricing rule creation, etc. Advanced cart access
and control Reordering facilities Client
behaviour-based product recommendations
Sales
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Customer relationship is at the crux of B2B
interactions. Because B2B is far more targeted
and personalized than B2C, clients expect a high
degree of engagement and interactions to make
the buying process easier and smoother.
Moreover, it should provide instant access to
customer data so that the service can be tailored
to suit the client. It should provide the
following features Omnichannel B2B commerce
facilities
Real-time access to customer data and
profiles Personalization of interactions Upsell
and cross-sell opportunities Automation of
follow-ups for both lost and repeat business
Customer Relationship
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Marketing
The right marketing is key to the right reach.
B2B marketing differs from B2C in that it
targets each client or account and not just a
category of customers. By syncing with the
Marketing Cloud, Salesforce allows you to tailor
the perfect ecosystem for your clients to view
and understand your offerings for better buying
decisions. Moreover, with the Salesforce B2B e-
commerce platform, churn rate can be visibly
reduced and brand loyalty affected by taking
advantage of its hybrid CMS.
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Data Management
You must take into account the Varying psyches
at play and create effective account
hierarchies to allow your client to establish
internal boundaries.
A B2B e-commerce platform should rely heavily on
data at all points. Because B2B customers
themselves depend on data to make purchasing
decisions, you need to do the same to stay one
step ahead and give them exactly what they need.
Moreover, a B2B client is not a single person
it is a corporate entity with multiple
employees and teams working together on making a
decision.
It integrates data from various sources in an
easy, single-dash view with Customer 360.
It allows the sharing of dashboards among
teams and people with the right level of access
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Perhaps the most pivotal element that can be the
make-or-
Order Management
break factor in B2B e-commerce growth and
customer retention is the order management
facilities that the platform you use can
provide. B2B orders are bound to be complex and
the platform should have the right features to
come through on them. This is another point
where customer segmentation is extremely crucial
because pricing and order limits can vary based
on the client profile.
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Accordingly, the e-commerce

• services platform should provide the following
  capabilities
• Client segmentation and catalogue control based
  on business category, SKU, price, or other
  factors
• Control over order volume, pricing, discounts,
  inventory, customization, etc
• Quick bulk ordering and reordering facilities
  Multiple payout options
• Integration of geography and business-based tax,
  currency, and other financial rules
• Complex invoicing and shipping facilities based
  on time and/or place Automation of payments,
  invoice creation, cancellations, returns,
  exchanges, and refunds

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Concluding Note
When it comes to B2B e-commerce, Salesforce has
very little competition, especially with all the
recent updates and additions. Choosing the right
B2B e- commerce is essential, whether you want
to build a new B2B site or you want to improve
your e-commerce website that currently exists.
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