Why your eCommerce website isn’t making sales?

1

2

• In this article we talk about the 5 Reasons Why
  Your Ecommerce Website Isnt Making Sales. So are
  you ready to know more about it? Lets get
  started to learn 5 reasons why your ecommerce
  website isnt making sales.
• Do you know 205 million consumers in the US shop
  online alone? Well, it simply justifies how
  difficult it is to handle an eCommerce online
  store and sustain sales. Developing an eCommerce
  website and adding all the products is not where
  your job ends. This is where actually everything
  begins!
• Ecommerce online store is the best way to boost
  your revenue with little overheads. You can
  simply generate income round the clock and trade
  on the global level. No matter whether youre new
  or youve been in the industry for years, if
  youre not getting sales
• Identify the problem- conversion, traffic, or
  engagement
• Focus on resolving the issues that are causing
  low sales

3

• These are just basic problems. Once you fix the
  problem, youll witness increase in sales.
  However, if you still dont visit
• In this blog, well be highlight top 5 reasons
  why your eCommerce website is failing to increase
  sales
• 1. Your Goals Arent Smart
• You can end up making huge mistakes if your sales
  and conversion goals arent smart. As we know
  SMART stands for
• Specific
• Measurable
• Actionable
• Relevant
• Time-bound

4

• It is easy to adopt the SMART goal, but you need
  to break the model and see how you can harness
  revenue overall.
• Specific steps lead to specific goals, so
  establishing specific goals will make things
  clear and show you exactly what you need to do.
• Give your goals a numerical value that will help
  you measure your performance and how far youre
  from your goal.
• Will a goal matter if its not actionable? If
  your goals are unattainable, study your data and
  use every possible method you know.
• Are your strategies relevant to your goal? Does
  it solve the issue your potential customers have?
  If yes, then does it perform its job better than
  your opponents products or services?
• Ultimately, how great is your goal-setting when
  it comes to time management? Is it time-bound? Do
  the purposes youve set enable your team to
  achieve them in the time-frame youve set for
  them? If not, youll need to re-evaluate.

5
2. Landing Pages A landing page is a standalone
page created to boost the conversion rate. A
landing page is not a place to manifest your
brand its a place to give a lucrative offer or
a wonderful presentation that will attract
users. All you need to do after that is add an
actionable CTA button with the link. Now youre
all ready to capture their email and design an
open dialogue with them more on that in a
while. To sustain the prospects attention on a
11 ratio, we recommend you to give them too much
knowledge that could confuse them, dont use too
many links just the one that will also work -,
and use social evidence to boost your authority.
6
3. Complicated Checkout Process Maybe your
potential customers browse for hours, but when it
comes to purchasing products an eCommerce online
site with an amazing user experience will make a
difference. A complicated checkout process may be
a huge NO for numerous potential buyers out
there. If your websites checkout process has
multiple steps to complete, then youre offering
a frustrating experience to customers. Create a
series of steps that makes it simple for
consumers to meet the thank you page. Focus on
designing an eCommerce marketing plan that is
manageable rather than complicated sequences that
will hinder your consumers from completing the
purchase process.
7
4. Using Low-Quality Images Incorrect Product
Descriptions We all look for the best customer
experience when shopping online. We look for
products that reflect the brands value. It is
applicable to every business industry, and
eCommerce is not an exception in this
regard. When customers shop online, they cant
have a closer look at the product. Instead, they
trust the pictures you provide and the
description you wrote. High-pixel images and
descriptions that grab the users attention and
draw them to the product is the number one thing
to consider. If you have low-quality photos and
descriptions that concentrate only on
technicalities, there is a high chance that your
potential buyer will not switch. Focus on
presenting multiple sides of the product with
quality visuals and have information that calls
for action. Present the purpose of your products
and how they can benefit from a purchase.
8

• 5. Youre Not Clear With Shipping Information
• As a customer, there is nothing more offensive
  than finding a product that you love, adding it
  to the cart, and moving towards checkout, and
  then seeing the price is too high, due to extra
  shipping costs.
• Being unclear on shipping costs and your complete
  shipping policy is something that can divert the
  prospects away from your website.
• There are various ways for you to retarget a
  passed prospect if required
• Be clear on the shipping costs right in the
  beginning. Show a price that will be as near to
  the concluding one as possible. If, for instance,
  your product comes with a VAT, add it to the cost
  shown on your online shop.
• Avoid hidden shipping costs. Moreover, you can
  entice customers with a last-minute offer, a
  pop-up just before they opt-out. Offer free
  shipping or a discount for their subsequent
  purchase.
• Try to reduce packaging costs. This technique
  will decrease your expenses as a whole and allow
  you to create offers that will attract or even
  lower your stores prices.
• If youre looking for an Ecommerce Website
  Development Company in India, then get in touch
  with the team of experts.

9
Award Winning Digital Web Agency
facebook.com/pixlogix
Social Profiles
pinterest.com/pixlogix
twitter.com/pixlogix
plus.google.com/pixlogix
10

• THANKS
• FOR WATCHING US

Source Link
11
(No Transcript)