Beginners Guide to Creating Powerful and Effective Lead Magnets.

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BEGINNERS GUIDE TO CREATING POWERFUL AND
EFFECTIVE LEAD MAGNETS.
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WHAT IS A LEAD MAGNET?
A l ead magnet can be defined as a marketing
tool, also know as performance marketing
software to generate leads by offering something
exciting in exchange for a potential clients
contact information.
Leads magnets can be in different forms
including ebooks, templates, whitepapers, etc.
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TIPS TO CREATE EFFECTIVE LEAD MAGNETS

• Understand Your Buyers
• If you offer a generic lead magnet, you might end
  up with information thats of no use to you.
• Carefully Identify Your Value Propositions
• A value proposition is defined as the value a
  company promises to deliver to customers should
  they choose to buy their product.

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Keep User Experience in Mind
Merely having a good idea is not enough, you
must be able to execute it in the right manner.
You can create the most impressive eBook in the
world but nobody is going to sign up for it if
you dont present it in the right manner. You
must pay attention to everything from the eBook
cover to the landing page design to the message
you use to present the eBook.
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KEEP CHANGING YOUR STRATEGY
Use the A/B test offered by Adoric to see how
changes impact your success rate. A few things
you can change include the image used on the
page, the placement of the CTA button, the CTA
message, the font on your page, the background
color, etc.
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WHY YOU NEED A LEAD MAGNET
Lead magnets do a very important job. They form a
bridge from awareness or exposure to likability
and trust. You can use lead magnets throughout
this journey and even after you get someones
email address. The key lies in knowing exactly
when to approach a user and now.
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Demos and Trials
LEAD MAGNET IDEAS
Most people who land on your website would like
to use what you offer for free before paying for
it, hence consider offering free demos or trials
like we do at Adoric.
Discount Codes
Customers who find your products too expensive
might end up buying if you offer a discount.
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