Augment Certainty with Subscriptions with Salesforce Commerce Cloud

1
AUGMENT CERTAINTY WITH SUBSCRIPTIONS WITH
SALESFORCE COMMERCE CLOUD
DOCMATION 2021
2
CONVERSATION OF SUBSCRIPTION
In 2017, 15 of online buyers got a subscription
for an ecommerce service. This percentage rose
(40) once the pandemic restricted people to
their homes. A personalized experience,
convenience, and financial advantage were the
main reasons that customers chose subscriptions.
Of the three main types of subscriptions,
curation services were the most popular by a wide
margin (55), followed by replenishment (32)
and access subscriptions (13). However,
conversion rates were higher for replenishment
subscriptions (65) than for curation (52) and
access services (51). On the business side, 70
believe subscriptions to be the key to increasing
customer retention and growing revenue. At least
53 revealed that 40 of the income of their
companies come from recurring sources. These
numbers are a testament to why the B2B ecommerce
subscription business is more than doubling every
year.
DOCMATION 2021
3
Why Use a Subscription Management Software?
The B2B ecommerce marketplace sees large-scale
interactions, often on a regular basis.
Therefore, much B2B ecommerce growth and revenue
comes from subscriptions. Subscriptions are vital
in delivering business outcomes quickly to
increase revenue growth. But often, sales and
marketing personnel often exclude subscription
capabilities during B2B ecommerce
implementation. They believe they can wing it.
But that is not true.
DOCMATION 2021
4
Including subscription in your sales process and
B2B ecommerce platform makes a lot of difference
in delivering desired business outcomes and
facilitating B2B ecommerce development for the
following reasons
Subscription services automate renewals, saving
the time of both your employees and your
customers. Customers can cater to their needs
themselves from the B2B ecommerce portal without
requiring intervention. Bonus points if you have
an omnichannel B2B commerce solution. Subscription
functionalities in your B2B ecommerce software
and sales dashboard allow you to mine valuable
data that you can feed into your analytics
machinery for usable pointers. B2B buying
behavior shows a strong propensity for tailored
services. You can enable personalization in your
B2B ecommerce strategy using subscription
management software. Your success in closing B2B
ecommerce sales deals lies in your ability to
guarantee accuracy in the billing process. Using
software reduces the chances of silly errors
manifold. It is much easier to factor in
discounts, deals, overhead charges, refunds,
late fees, etc in subsequent bills if you use the
right CPQ for B2B subscriptions.
DOCMATION 2021
5
How To Solidify Subscriptions With Salesforce
B2B eCommerce
Make Subscriptions the Hero Of Your Salesforce
Storefront It is easy to refuse temptation once.
But when you offer something multiple times,
people cannot refuse. You must take advantage of
this psychology too. Mention your subscription
packages all over through B2B ecommerce
marketing.
Mix and Match Your Subscriptions
Personalization can go a long way in facilitating
operational outcomes in business so, you
should leverage the customization tools in
Salesforce B2B Commerce Cloud on subscriptions
too. Offer different types of subscriptions like
autoship, box, club, and access, tailor the
contents based on the customer, bring together
different sets of products to create winning
combos, and so on.
DOCMATION 2021
6
Bundle Several Products Together
People often ignore the varied advantages of
bundling products. You can use bundles to
introduce customers to new products, build
perceived product value, sell complementary
products, test beta products, attract customers
for limited edition products, and even clear out
stagnant inventory.
Always Study Data From Subscription Sales
If you want to influence key business outcomes,
you must have the input. This comes from
studying customer behavior keenly on
subscriptions. The most important information you
get from subscription sales is the volume of
products to be manufactured, the budget to be
fixed, the expenses based on the expected
revenue, etc.
DOCMATION 2021
7
Contact Us
Let's make your ideas happen!
Email Address info_at_docmation.com
Phone Number 14704008988
Corporate Website www.docmation.com
W W W . D O C M A T I O N . C O M D O C M A T
I O N 2 0 2 1 . A L L R I G H T S R E S E R V E D
.