Democratising the Book

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Democratising the Book
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• Richard Judy- Who they are and what they do
• The British Book Awards
• Traditional TV Coverage of Books in the UK
• The Richard Judy Book Club

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Who Are Richard Judy?
Name Richard Madeley dob May 13th
1956 Occupation TV Presenter
Name Judy Finnigan dob May 16th
1948 Occupation TV Presenter
Career History Show This Morning (with Richard
Judy) 1988 - 2001 Outline The husband and wife
team of Richard and Judy are joined by specialist
presenters and celebrities to bring
entertainment, advice and features Show The
Richard Judy Show 2002 - Outline Magazine
programme featuring news items, expert advice and
celebrity interviews
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Who Are Richard Judy?
Exclusive - Britains Top Married Couples
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Who Are Richard Judy?
Name Richard Madeley dob May 13th
1956 Occupation TV Presenter
Name Judy Finnigan dob May 16th
1948 Occupation TV Presenter
Career History Show This Morning (with Richard
Judy) 1988 - 2001 Outline The husband and wife
team of Richard and Judy are joined by specialist
presenters and celebrities to bring
entertainment, advice and features Show The
Richard Judy Show 2002 - Outline Magazine
programme featuring news items, expert advice and
celebrity interviews
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Richard Judy

• Non-judgemental
• Inclusive

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British Book Awards
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Traditional TV Coverage of Books

• Dull!
• Pompous
• Self-regarding
• Elite
• Po-faced
• Unengaging
• Exclusive

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The Richard Judy Effect Star of the Sea
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Richard Judy The British Book Awards
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Richard Judy Book Club Titles
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Richard Judy Formula for Success
Celebrities and ordinary readers discussing
books in an intelligent manner a discussion that
viewers feel they can join in
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Richard Judy Recent Guests
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The Richard Judy Effect Weekly Sales
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Richard Judy Formula for Success

• Popular
• Mass-market appeal
• Accessible
• Literate/intelligent

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Democratising the Book