Internship report by Maria Fedorova

1
Internship report by  Maria Fedorova

• My experience at NRK
• (The Norwegian Broadcasting Corporation)
• Oslo
• May-June 2006

2
General information about NRK

• The NRK (the Norwegian Broadcasting Corporation)
  is Norway's major broadcasting company.
• 10 radiochannels
• 2 TV-channels
• nrk.no, Telekom, Text-TV, NRK1 tegnspråk
• Main locations Oslo and Trondheim
• Sámi Radio
• 12 regional centers / appr. 30 local offices
• appr. 3.400 employees appr. 200 man-years
  freelancers
• Main source of income (90-95) 1.785.000
  TV-licences (gross turnover 2005 EUR 472
  million)(NOKEUR 7,82)
• One fully owned commercial subsidiary (NRK
  Aktivum)

3
NRK 2005 content/genre
NRKs expenses
News
Factual
Local News
Entertainment
Saami
Drama
Sports
Interactive TV
Music and Culture
Children
4
How is the licence fee levied and collected in
Norway?
5
NRK and the licence fee
NRK and the licence fee

• Broadcasting Act
• If you are in posession of a television tuner of
  some kind, you have to pay TV licence
  2005 appr. 250 EUR incl. 8 VAT
• If you sell or rent televison tuners of some
  kind, you have to report all sales/rentals
  to NRKs licence department
• NRK spends appr. 1,8 of total income from the
  licence fee on collecting the licence fee
• Appr. 70 employees (in Mo i Rana) 30-40
  freelance licence fee controllers paying
  visits to non-paying households
• The licence fee collection system database is
  checked regularily against the DSF (State
  database on all Norwegian citizens and
  households)
• The licence fee for the following year is
  decided every December by the Norwegian
  parliament.
• NRK has no commercials during the transmission
  nothing prevents viewers to watch the proramme.
  They have only sponsorship for some programmes
  that gives less than 2 percent of companys
  income.

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NRK -public broadcaster commercial activities
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What is NRK Aktivum AS ?

• Established i 1997 as a wholly owned subsidiary
  of the Norwegian Broadcasting Corporation (NRK)
  to manage the corporations commercial
  activities.
• NRK Aktivums market revenue is based on the
  development and distribution of NRK-branded
  products and services.
• NRK Aktivum currently employs a staff of 35 and
  in 2006 will have an operating revenue of 21
  million Euro.

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Why NRK Aktivum

• NRK Aktivum provides increased controll of the
  whole value chain through aliances and
  colaboration with new comemrcial partners.
• Helps to maintain the competition causing the
  cost raise for the the most popular programs,
  e.g. sports.
• The profit goes back to NRKs programme
  production and helps to bridge the gap between
  stagnating licence revenues and rising
  programming costs.
• Garantees that the subsidiary use of the program
  contens is not being misused by others, and is
  used according to our guidlines and profile.

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NRKs business

• Core business three nationwide radio channels
  two television channels license revenues
• Other editorial operations
• Internet Text-TV, etc both license and
  commercial revenues
• Commercial business, for example sales of
  programmes, spin-off products and interactivities

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Three principles

• Three main principles for NRKs commercial
  policy
• - Commercial activities are carried on
  according to and strengthen NRKs core business as
  public broadcaster.
• - The business shall be based on common
  commercial principles.
• - The business shall support and increase
  respect of the trademark NRK.

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Commercial guidelines

• Norwegian Parlament in 2000 has revised the
  Broadcasting Law to strenghten NRKs role as
  Norways public broadcaster.
• NRK is alowed to have commercial activities
  through the subsidiary daughtering company the
  same way as their competitors.
• NRKs broadcasting of the programs to the public
  must be kept free from advertising. NRK may start
  pay TV.
• NRKs text TV is not a part og the public
  channels and it ay be used for commercial
  advertising in connection to NRK1 og NRK2.

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Protection of the NRK Brand
Lisence products
Events
Books Audiobooks
Interactivities Mobile services
Advertising TV /Radio/ Internet
Programs for TV Radio
Internet
Video / DVD
Programsales
Multi- media
Music
Dig.TV
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Economical growth in NRK Aktivum
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Continuity presenters 

• Thats what we lost on Russian TV the
  announcers of the programmes. We used to call
  these people dictors. In Norway they are called
  continuity presenters. At NRK eight continuity
  presenters work who dont just read the text
  about next programmes but prepare these
  annoncements themselves. They watch the
  programmes and movies in advance and prepare
  short and distinct texts. They are the faces of a
  channel that are recognized and loved by viewers.
  
• Ragnhild Sælthun Fjørtoft the head of
  continuity presenters department with a 35-year
  experience.

15
The strike

• I was lucky to be there in a quite interesting
  time during the strike at NRK. Different trade
  unions were on strike different time, but
  jornalists strike lasted 1 week.
• During the strike I got a priceless experience
  how people solve these problems, how they
  negotiate and make their actions.

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The Strike
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Conclusions

• I gained valuable experience at NRK and other
  Norwegian media not only professional but also
  human and made a lot of interesting contacts with
  colleagues.
• Special thanks to my hosts
• Siri Tobiassen and Britt Holm
• and people from NHO who organized this
  internship
• at NRK for me
• Siri Engesaeth and Halvor Lie Willadssen
• THANK YOU!