Site Traffic

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Site Traffic

• Over 5.3 million unique users access SF Gate each
  month.
• Our monthly page views have reached 69 million.
• Monthly page views by section
• News 10 million.
• Sports 10 million.
• Entertainment 5 million.
• Business 1 million.
• Technology 400 k.
• Travel 400 k.
• Classified 2 million.

Source ABCi March 30, 2004 Audit, SF Gate
Statistical Reports, March 2004. Does not
include all sections.
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National Reach

• Ranked the 4th most visitednewspapersite in
  the nation.
• (Tied with Boston.com)

Source Credit Suisse First Boston/nielsen
Netratings, Mar 2004.
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Yearly Growth, Page Views

• SF Gate.com traffic has increased 25-50
  year-to-year for six straight years.

Source SF Gate.com statistical reports.
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Local Favorite

• SF Gate.com has nearly twice as many users as any
  other local news site.

RANK MEDIA NAME RATING
SF Gate.com BayArea.com/MercuryCenter.com Examiner
.com BayInsider.com SFWeekly.com SiliconValley.com
SFBG.com
14.9 11.6 4.5 2.8 2.2 1.3 1.0
1 2 3 4 5 6 7
Source The Media Audit, Aug/Sept 2002.
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Your connection to the San Francisco Bay Area and
Beyond.

• SF Gate users are represented throughout the
  region.
• SF Gate reaches well beyond San Francisco. Our
  audience reaches north beyond the Wine Country
  and south past Silicon Valley.

Source Scarborough Research July2003 SFGate.com
visited past 30 days
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At-Work Users

• 67 of SFGate users log on at work every week.
  These At-Work Internet users are a highly
  attractive demographic group.
• Are most likely to visit news sites.
• Have a significantly higher household income and
  are much more likely to authorize company
  spending.
• Are also more likely to visit retail, financial,
  computer/software and travel sites.
• Have positive attitudes toward Internet
  Advertising.
• Daytime on the Internet is prime time for at-work
  users.
• Uses the Internet more than any other medium
  during the week!

Source Media Audit Aug/Sept 2002 Online
Publishers Association/MB1Q Media Consumption
Study, Nov. 2001
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SF Gate has a highly educated and affluent
audience in theSan Francisco Bay Area.

• 43 have household incomes of 100,000 or higher
• 54 have college degrees
• 75 have white collar jobs
• Have a median household income of 92,500 (total
  Bay Area 66,600)

Source Scarborough Research, July 2003 (combined
audience is cumulative reach of one Sunday issue
of The Chronicle plus SFGate.coms past 30-day
audience.
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SF Gate Home

• The Home Page generates an average of 9 million
  page viewsper month.
• Options of 3 Home Page positions
• Header 120 x 60.
• Body 220 x 60.
• Skyscraper Ad

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The Chronicle Homepage

• The San Francisco Chronicle Homepage gives
  readers dailynews in the familiar San Francisco
  Chronicle format. Provides local, national, and
  world news updated regularly throughout the day.
• The San Francisco Chronicle Homepage alone
  generates 1,500,000 page views per month!
• Reach the valuable Bay Area audience with an ad
  on the front page of the Chronicleonline!

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Technology

• The SF Gate Tech section delivers insightful
  columns, webguides and a variety of special
  interest pieces to an audience of Silicon Valley
  insiders and tech-obsessed consumers.
• The BizTek Newsletter features the latest in
  business, finance, and technology news 5 days a
  week. Also includes the day's closing market
  numbers and financial tools.

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Travel

• From local guides to the San Francisco Chronicle
  Travel sections, SF Gate has it all!
• 58 of SF Gate users flew abroad in the past 2
  years.
• 50 took 3 domestic flights in the past year.
• 46 of SF Gate users flew on business.

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Newsletters

• Sponsor one of our popular newsletters, and have
  your ad delivered to the inboxes of thousands of
  Sports Fans, Business Professionals, Movie Buffs
  and more!
• SF Gate sends out as many as 300,000 newsletters
  per week!
• Choose from many categories, including BizTek,
  The Morning Fix, Top O The Bay, New Flicks,
  49ers, Raiders, Warriors, Giants, Athletics,
  Sharks, Snow Ski Food Wine.
• Newsletter sponsorships are exclusive and appear
  at the topof the email!

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Newsletters
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Why SF Gate?

• No other medium reaches the entire Bay Area like
  SF Gate.
• SF Gate offers a multitude of advertising
  placements and promotions.
• Ranked the 4th most visited newspaper site in the
  nation.
• The 1 content site in the heart of the online
  world the Bay Area.
• Reach the previously untapped At-Work audience.
• A loyal audience in a highly desirable market.