Make business buying easy with Salesforce Commerce Cloud

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Make business buying easy with Salesforce
Commerce Cloud
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Introduction
A customers journey is a documented behavioural
scenario that creates a map of the virtual
footprints of your customer. It might sound
crazy, but with marketing solutions like Commerce
Cloud, everything is possible. Today, the
customer journey is not a straight line but leads
dramatically from marketing to sales to service.
With the help of Salesforce Commerce Cloud, you
can view that journey and make it efficient to
buy and repeat.
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Stepping stones of Customer Journey
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Before directly diving into how Commerce Cloud
works, lets check for the phases a customer
leads through.

• Awareness
• Accusation
• Onboarding
• Engagement
• Retention
• Advocacy

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Commerce Cloud Benefits Effect on Customer
Journey

• 1) In generating awareness- Salesforce Commerce
  Cloud provides you with a single source of trust
  that supports you with data related to
• Ad impressions and clicks
• Social listing
• Search volume
• Social media engagement
• Domain authority
• Share of voice
• Score information
• Brand mentions

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Commerce Cloud Benefits Effect on Customer
Journey

• 2) In accusation- In a phase where the customer
  behaves like a lead, you dont want to miss the
  chance to offer a personalised customer
  experience. Here is the data that can help you
• Website/mobile app traffic
• Traffic of a specific channel
• Bounce rate, CTR and conversion rate
• New vs returning customers
• Cart abandonment rate
• Email open rate
• List growth rate

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Commerce Cloud Benefits Effect on Customer
Journey

• 3) Onboarding- In a phase where you want to
  provide a valuable first impression, here is the
  data you need to know about
• Accounts created
• Connect integration
• Demographics of users
• Content interaction
• Features accessed
• Customer service related information

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Commerce Cloud Benefits Effect on Customer
Journey

• 4) Creates engagement- Keeping customers your
  regular loyal customers, you need to go over
  the top to engage them. Here is what you can do?
• Transactional data
• Email opening rate
• The time they spend on your page or product

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Commerce Cloud Benefits Effect on Customer
Journey

• 5) Helps in retention- In case of changing
  customers' behaviour, this is how the Cloud helps
  you to re-engage them.
• Return and cancellation rate
• Customer satisfaction
• Likelihood to repurchase
• Cross-sells, upsells, renewed reorders
• Unsubscribe rate

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Commerce Cloud Benefits Effect on Customer
Journey

• 6) Advocacy- To let others know when your
  customer likes your product is the best free of
  cost way of marketing your service product.
  Here are some of the useful metrics
• Content sharing
• Customer review referrals
• Influencer endorsements
• Social proofs

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Let's work together!
Acknowledgements
Contact
Atocloud 91- 9953170767 www.atocloud.com contact_at_
atocloud.com/ Support_at_tech9logy.com