SARS Silver

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SARS Silver

• Group members
• Leslie Bonnie
• Alex Rico Cindy
• Vanessa Denise

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SWOT Analysis For SARS Silver
1.Introduction
SWOT ANALYSIS
Strengths
Opportunities
SWOT-Internal External Analysis
Threats
Weaknesses
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2.SWOT for SARS Silver

• Strength

• Special and Creative Design
• High Quality Silver

• Weakness

• Low Brand Awareness
• Unaffordable High Price

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• Opportunities

• High Growth Rate in Jewelry Market
• More Career Women

• Threats

Intensive competition Some people who want to
start to establish their career will meet many
competitors like Tiffany and George Jensen
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Marketing Survey for SARS Silver

• Target Market Selection

• Market Segmentation
• Demographic SegmentationIncome Level,
  Occupation,Age

• Target Market
• young people graduating from school, high
  income level (25000 up each month ), career women

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• The Marketing Mix

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Product
Price
The Marketing Mix
Distribution
Promotion
(Place)
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• Product
• High quality, special designed silver
  accessories

• PricePrestige Pricing
• Pricing at relatively high levels so as to
  convey an image of high quality or exclusivity

• Distribution(Place)
• Department stores, jewelry stores,
• E- commerce

• Promotion
• TV commercial, product endorsement, special
  display, fashion magazines

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SARS Silver ( every silver decoration on your
body )

• LOGO

S A R S

• Slogan

Catch your eyes, Catch your love