Optimizing Your Marketing for Voice Search

1
Optimizing Your Marketing for Voice Search

• Google! How can I optimize Voice Search to boost
  my digital marketing strategies? Google Here is
  what I have for you, Check out this article on
  Martech Cube.

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So, what is voice search?

• Voice search is a speech recognition technology
  that enables users to search by saying terms
  aloud instead of typing them into a search field.
  The proliferation of smartphones and other small
  gadgets and Web-enabled mobile devices has
  spurred interest in voice search.

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The evolution of voice search

• Taking a step back, lets dive into the evolution
  of voice search optimization. Only a few years
  back, voice search was a new phenomenon. Siri
  wasnt a practical function on your iPhone but
  instead a silly and fun feature, which was hardly
  taken seriously.

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Why is voice search important?

• You might be feeling, Voice search? None of my
  clients uses that! So, lets take a look at some
  of the industry statistics. You might realize how
  fast voice search is growing and why you should
  start optimizing your website for it too.

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How does voice search works?

• In a nutshell, voice search works by perusing the
  outcome that is pulled into the featured snippet,
  which is in position zero. So when you ask a
  question to your Voice Assistant like Siri,
  Google Home, Amazon Echo, etc. they will be
  utilizing the information in the Featured Snippet
  to answer your question.

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How voice search impacts SEO Ranking

• After all, the point of SEO is to rank websites
  precisely so potential customers can find the
  best information for their search query as
  quickly as possible. User experience is,
  ultimately, at the forefront of SEO.

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Concluding lines

• Did you know that mobile voice searches accounts
  to three times more likely to be
  location-specific than their text search
  counterparts?
• Voice search and local search go hand in hand and
  marketers should thus update their local SEO.
• For more such updates, check Out recent Martech
  Cube blogs.