A Simplified Guide to Buyer’s Journey

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WELCOME TO
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A Simplified Guide to Buyers Journey
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Your customer is your buyer. One who is
well-informed, and aware. Buyers of todays age
are not the ones who can be lured by anything
and everything. Because of the vast amount of
information available on the internet, your
buyers are updated. This change in buyers
behavior has also shifted the focus of marketing.
Earlier marketing was based on the principle
Any color as long as its black. But now as the
competition has increased, technology has
developed, the businesses around the globe have
shifted to the principle What color you
want. Let me just put it simply earlier
marketing was sales-driven, now it is
customer-driven. Since marketing is now
buyer-driven, it is important for all businesses
to understand the buyers journey. If you are
unaware of what your buyer wants, you will never
be able to conduct effective marketing. If
marketing goes weak, there is no chance for you
to generate leads, earn ROI, or get
conversions. So, keeping in mind that todays
buyers know more than you think they know, it is
imperative for businesses to stay updated with
the trends and offer their buyers exactly what
they are looking for. To be able to offer your
buyers the information or goodies they want/need,
you ought to know their online behavior. To
understand that, you will have to go through the
entire buyers journey. In order to gain success
in sales, you will have to adapt to the changing
mindset which can only be done by learning about
the buyer.
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Who is a Buyer?
A buyer can be anyone from a potential lead,
lead, visitor, or even your present customer.
The one who makes a purchase is the buyer or your
customer. Knowing about your buyer is the first
and foremost step to lead generation. You must
know everything about your customer age, type
of company, gender, location and so on. You will
have to understand what they do online, what
information, product or service are they looking
for because later you will be the answer to what
they find. Once you learn about your buyers
persona, you will be able to market your brand
smoothly.
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What is a Buyers Persona?
This is defined as a result-based profile that
shows the target customer. Through the buyers
persona, you get to know your customers, their
behavior, the challenges they face, and how they
make decisions. By defining the above
characteristics, you can build a Buyer Persona, a
semi- fictional representation of your ideal
customer. The buyer persona is created based on
the extensive market research on your existing
customers. We call it semi-fictional because all
your customers will not fit in one category. For
instance, if your product is a clothing brand for
teenage girls. Customers of all ages will not
fit in one category. So, you will have to tailor
your marketing message, strategies as per your
buyer persona.
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What is Buyers Journey?
A buyers journey is the path your potential
customer goes through to become a lead or a
customer. In simple words, buyers do not just
buy things with a drop of a hat. They go through
the process of buying which involves awareness,
consideration, evaluation, and finally making a
decision. If businesses understand the buyers
journey, they come across a lot of things like
the pains, the problems, the buyers online
behavior, the factors that influence their
thinking, etc. All these factors help businesses
in positioning their products and services in a
better place. The buyers journey does not end
with the final purchase made by the customers.
But it continues through nurturing and caring
even about the purchase is done.
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Stages of Buyers Journey

• Now, let us learn about the stages through which
  a buyer goes
• The buyers journey involves three main stages
  through which you get to learn about how buyers
  advance along the buying process.
• Let us see each stage in detail.
• Awareness Stage In this stage, the buyer gets
  aware of your brand, products, or services. They
  also get aware of the problems they have.
• Consideration Stage In this stage, the buyer
  defines their issues and looks for solutions.
• Decision Stage This is the last stage in which
  the buyer evaluates all the solutions and
  decides on the right one to administer.

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Actions You Must Take as a Digital Marketer As a
digital marketer, you will have to decide the
action to be taken during each stage of the
buyers journey. Let us see what are the things a
digital marketer should do on the behalf of
businesses who aim to get insane traffic, endless
leads, and generate high ROI. Awareness
Stage Although we have discussed the stages
above, let us take a quick recap and define these
again. In this stage, buyers are identifying the
challenges they want to look for solutions for.
At this stage, you as a digital marketer can take
the following actions Provide information in
detail Educate them along the path Provide them
with the resources to help solve their
problems Consideration Stage At this stage,
buyers have clearly defined the goal and now are
committed to addressing them. Now, they are
evaluating varied approaches and methods to
solve their issues. At this stage, you as a
digital marketer can take the following
actions Understand your product or service and
know how it will solve the buyers issues
Consider how direct and indirect competitors show
up in the marketplace Decision Stage In this
stage, the buyers have already reached which
solution is best for them. At this point, they
evaluate the solution providers. For instance,
the buyers may have made a list of writing pros
and cons of different offerings they get. After
measuring them, the buyers decide on the solution
that meets their needs the best.
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