Best Geofencing Strategies in 2021

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Best Geofencing Strategies in 2021
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• Geofencing is an excellent way to reach your
  local targeted audience effectively. Here are
  some effective geofencing strategies that work in
  2021. Lets explore the best geofencing
  strategies to reach potential customers
  effectively in 2021!

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6 Best Geofencing Strategies
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• Create a Relatable and Relevant Ad Copy
• You need to create an ad copy that resonates with
  your audience, catches their attention, and
  encourages them to engage with your brand. Make
  your ad as relevant to your target audience as
  possible so that it piques their interest. To
  create highly relevant ads, segment your
  audiences based on similarities, such as
  location, demographic, interests, buying habits,
  hobbies, browsing behavior, etc. Then, create
  engaging and creative ads that will compel your
  segmented audience to visit your business.
• 2. Choose Effective Locations for Your Geofences
• Focus on putting your geofences in the right
  place to reach your target audience, otherwise,
  you will end up missing qualified leads. Place
  your fences where you know they will have the
  most impact, i.e., where your target audience is
  most likely to go. For instance, if youre a food
  and beverage brand, it might be a good idea to
  fence airports as frequent travelers are always
  on the lookout for good eateries while waiting
  for their flights.

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3. Choose a Small Fence Size Keep your fences are
small and highly targeted. It will drive the most
effective results. But what is the ideal small
fence size? Typically, the ideal fence size is a
maximum four or five-minute walk or drive to your
location, depending on whether people walk or
drive to your business. Bigger geofences are less
effective because if you have a geofence that
accommodates a 20minute drive, people are less
likely to visit your business. On the other hand,
with a smaller geofence and a compelling offer,
you are likely to receive more customers. 4.
Create a Compelling CTA To create a compelling
call-to-action or CTA, focus on what your
audience will attain from following through and
clearly mention that in your CTA. For instance,
if you aim to provide them with a 2 discount,
you can say, Claim your 20 discount today!
Dont use generic CTAs, such as click here. It
does not inform your audience what they will get
out of clicking on the link.
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5. Get Your Timing Right Set a time for your
geofencing campaign instead of running your ads
24/. Usually, ads that run during the night dont
perform as well, because most people are asleep
during that night. However, if you run a
nighttime business, such as a bar, you will
benefit from running your ad in the evening and
night. Its best to choose a timing that suits
your business or only run your ads during your
business hours as that is when your audience can
visit you. 6. Optimize Your Campaign Always keep
optimizing your fences and campaigns based on how
they are performing. When you dont optimize your
campaign, even the best geofencing strategies
will not help you. You will lose leads and
revenue.
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After all, you need to run campaigns that work
for your business, instead of choosing something
that works for everyone and blindly hoping for
the best outcome. So, review the performance
analytics of your campaigns and tweak them if
needed. You can also conduct A/B testing to see
whats working for your business and what is not.
If you want to optimize your geofencing
strategies and run successful campaigns, get in
touch with Marketing Tiki today!
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THANK YOU
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• https//www.marketingtiki.com/