How Does Geofencing work and its Strategies? - PowerPoint PPT Presentation

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How Does Geofencing work and its Strategies?

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Let’s take a look at how does geofencing work to drive revenue, create new business, and build brand loyalty. – PowerPoint PPT presentation

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Title: How Does Geofencing work and its Strategies?


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How Does Geofencing work and its Strategies?
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  • Successful geofencing creates a meaningful
    interaction between brand and customer. To work
    well, this mobile marketing strategy requires
    more than technology. It also requires precision
    customer targeting and a genuine, personalized
    message. Lets take a look at how does geofencing
    work to drive revenue, create new business, and
    build brand loyalty.
  • The mobile marketing strategy of geofencing gives
    local, multi-channel businesses an opportunity to
    interact through mobile devices with potential
    customers who are nearby and ready-to-buy, before
    they walk through the door. This makes it a
    powerful way to connect with both new customers
    looking for your product and current customers in
    the area.

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  • Think of it like expanding the store, shop, or
    restaurant. Except with geofencing, you can apply
    digital marketing strategies to target specific
    customers. Youre not standing in your door-way
    calling to every passerby. With geofencing you
    know exactly who to reach out to, not in the way
    of Hey, buy this now, but as a friend who
    offers exactly what is needed, when its needed.
  • Geofencing advertising agency starts with
    technology. It uses technologies like GPS, or
    even IP address ranges to build their fence.
    When users with a mobile device enter the
    specific area and have an App related to the
    business or key in relevant search terms, they
    can receive messages, ads, or notifications of
    special offers for in-store purchases.

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  • The size of the fenced area depends on location.
    It could be a one-mile radius in a city, or
    walking-distance. In rural areas, it could be a
    much wider area. Regardless, it enables local
    businesses to offer hyper local deals.
  • Due to the highly localized and targeted
    audience, the strategy produces fewer, but much
    higher quality clicks for a better ROI and return
    on ad spend (ROAS).
  • The successful geofencing strategy relies on
    meeting customers where they are. This requires
    knowing your customer and leveraging the power of
    Near Me searches. Demographics and
    psychographics play a vital role here as do
    search analytics.

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  • A vital element of this strategy requires the
    customer opt-in and be receptive to receiving the
    offer. Having an App on a mobile device is one
    form of opt-in. Paid search and social media ads
  • Paid search, or native display ads, appears when
    users Google (or Bing) search relevant keyword
    terms within the designated area. These ads dont
    generate a lot of clicks but they do connect with
    highly qualified and motivated prospects likely
    to engage with the ad and visit the ocation.
  • Social media advertising works in much the same
    way as display ads. A user active in a social
    platform and within a Geofencing advertising
    agency see an ad based on their demographic
    information. Of the social platforms, Twitter and
    Facebook work very well as many of the active
    users are mobile.

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Contact us
  • Copley Advertising
  • Located Brookline Massachusetts United States
  • Phone no. 1 617-651-2249
  • Website www.copleyadvertising.com
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