Presentation to ISTTF

1

• Presentation to ISTTF
• September 23, 2008

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Overview

• Purpose virtual identity and age verification
  service to protect minors and children
• Target beta launch 11/1/2008
• Description
• Uses social network profile as the core
  credential
• Verifies by using social graph as a web of
  trust
• Supplemental, targeted identity proofing
  processes
• Key Advantage addresses key limitation of
  existing approaches inability to verify minors
  identities/ages
• A new data source must be created, AssertID is
  designed to
• Be all-ages and global
• Achieve scale quickly
• Minimize user friction as much as possible
• Respect user privacy

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Testing Process and Results

• Current Status has developed/filed intellectual
  property
• Builds on 50 years of research on social networks
• Strong theoretical support for core analytical
  algorithm
• Testing Progress three stages
• Stage 1 exploratory beta test on a Bay Area high
  school
• Stage 2 confirmatory test on a larger,
  statistically-valid sample of users using
  multivariate regression
• Stage 3 once product has been launched,
  continually test and improve algorithm using
  built-in analytical tools
• Precedents school registration process piloted
  in similar fashion in 2001 with ISAFE, a
  strategic partner

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Verification Procedure 1Social Network Process

• Process users verify each other
• Resembles adding friends in a social network
  profile
• Users typically verify parts of requestors
  identity prior to accepting friendship
• AssertID leverages a similar process in a Web of
  Trust verification framework
• Users claim an age range (lt18 or over gt18) in
  addition to other identity attributes (e.g. name,
  photo, location)
• Analysis quantifies process into a confidence
  score
• Score reflects the degree of confidence to which
  relying parties can trust self-asserted
  attributes
• Scores increase with (1) the size of the
  verification network and (2) more-reliable
  network structures

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Verification Procedures 2 and 3

• Trusted Anchors
• AssertID will use select processes to seed
  AssertIDs verification network with highly
  trusted members
• (2) School Registration Process
• AssertID/ISAFE developed process based upon
  I-STIK pilot to provide AssertID credentials to
  ISAFE member students via school education
  programs
• (3) Supplemental Adult processes
• Leverage existing methods for adult verification
  to supplement social network profile verification
• Goal is remove any dependency on a persons
  financial identity as part of its system

6
QA

• Kevin Trilli, CEO, Product Guy
• kevin_at_assertid.com
• [phone], San Francisco
• Joon Nak Choi, PhD Candidate, Chief Scientist
• jnchoi_at_stanford.edu
• [phone], Stanford, CA