TURNING CONSERVATION AWARENESS INTO ACTION

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• TURNING CONSERVATION AWARENESS INTO ACTION
• Carpathian Convention
• links between nature conservation and
  preservation of cultural heritage
• Tamara Malkova

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idea

• SHESHORY is an attempt of creative and
  harmoniously existence between man and
  environment.

Because the world music and land art are based on
this harmony.
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components

• SHESHORY
• is a music of different times, styles and genres
  with common feature - ethnic roots

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components

• SHESHORY
• is a wonderful creatures in the environment

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components

• SHESHORY
• and blue mountains, fragrant herbs, mountain
  rivers and positive energy flows under the
  protection of environmental activists

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Effective methods for communicating conservation
issues

• Involving mass media through concrete events /hot
  items
• involvement of popular musicians
• communication through land-art
• arranging big events where important messages are
  given to public by celebrities / popular people
• internet discussions about the events, which
  involve new people
• informal communication during events
• getting different stakeholders to meet together

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Top 10 communication issues related to
conservation and biodiversity over the next 5
years

• Sheshory festival
• Environment and mass media e-mail discussion
  groups
• discussing hot issues on-line
• arranging press clubs at hot places of Ukraine
• involving students of journalism into our
  activities
• creating documentaries on Carpathian traditions
• producing publications if interest
• working with young people on education for
  sustainable development
• working out a communication strategy for the
  Carpathian convention with local commitment to
  implementation
• arranging connection between different
  stakeholders

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Examples of good practice What has and has not
worked well?

• International world music and land art festival
  Sheshory
• popular world-music bands and local ethnic
  musicians to give messages
• Announcements from the stage by musicians (for
  example, about needs to collect garbage in the
  festival place and in the national natural park
  placed around the village, to clean mountain
  river etc., and people really do this)
• famous artists (land art) and art school students
  work together creating land art compositions for
  communicate the beautiful of nature and the
  importance of preservation

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• attracting journalists is an opportunity to raise
  key questions e.g about cultural traditions of
  local people and possible ways for them to
  survive without cutting trees in the park.
• Getting journalists from the whole country to hot
  places is always good resulting in a lot of
  stories about the same problem and raising
  awareness.
• Stakeholders round table discussion raises many
  questions but fails to maintain an ongoing
  relationship for the long-term. People from the
  village, from small towns, from governments, NGOs
  etc tend to exist separately.

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Measuring the success of our communication
campaigns

• One of the biggest problems in the festival
  village Sheshory is domestic garbage, which comes
  from local people and from tourists. After the
  festivals third year there is now a village
  owned big car for garbage, several special boxes
  and local people try to keep the place clean.
• We will soon measure the shift in local people
  moving to sustainable tourism or handcraft
  businesses instead of cutting trees in the forest
  (it is the most profitable business now).

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Challenges and opportunities in the delivery of
the conservation agenda

• Challenges
• lack of communication between authority agencies
• the environmental movement does not see its
  connection with cultural events
• local people do not realise dependence of their
  today life from the state of nature
• Opportunities
• mass media to aid in raising awareness
• interesting events and stories will help us to
  bring ideas of sustainable development to people