Summer 2006

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Visual Identity System and the Web

• Summer 2006

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VISUAL IDENTITY SYSTEM

• Visual Identity System Guidelines for the Web
• Signatures
• Colors
• Typography
• Key Concepts
• Photography
• Style Guide

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VISUAL IDENTITY SYSTEM

• Official Signatures
• Available on the web
• www.texastech.edu/identityguidelines
• Available at PrinTech
• If you cant find your signature online contact
  Jenise Haynes-Wooten.
• Jenise.Haynes_at_ttu.edu or 742-2768

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COLOR
TTU Primary and Secondary Color Palates

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VISUAL IDENTITY SYSTEM

• Typography
• Primary font - Charter
• High-level headers and major introductory
  paragraphs
• Substitute font is Times New Roman
• Secondary font Helvetica Neue
• General content and lower-level headers
• Substitute font is Arial

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VISUAL IDENTITY SYSTEM

• Key Concepts
• Academic Excellence
• Opportunity and Potential
• Fostering Success
• Sense of Place
• Pride and Tradition

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VISUAL IDENTITY SYSTEM

• Academic Excellence
• Texas Tech is an institution of higher learning.
  We have a rich and unique tradition of teaching
  and learning.
• Opportunity and Potential
• Texas Tech offers a wide variety of academic
  opportunities ranging from undergraduate to
  postgraduate, from our honors college to
  interdisciplinary programs, and from our law
  school and the Health Sciences Center to our
  distance learning programs.

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VISUAL IDENTITY SYSTEM

• Fostering Success
• Texas Tech has dynamic relationships between
  students and faculty. And it is in these
  relationships, with their dynamic teaching,
  learning and mentoring scenarios, that our
  culture of nurturance and growth is most evident.
  
• Sense of Place
• Sense of place addresses more than buildings and
  landscape. It also addresses what happens here at
  Texas Tech. And "here" can include any of our
  campuses, facilities or locations anywhere that
  Texas Tech has a presence or impact in the
  region, nation or world.

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VISUAL IDENTITY SYSTEM

• Pride and Tradition
• Texas Tech has wonderfully rich traditions that
  provide prospective students with insights into
  what makes Texas Tech University a unique and
  exciting place to be.

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VISUAL IDENTITY SYSTEM

• Photography
• Bring greater visibility to all aspects of the
  Texas Tech experience.
• Online photo library

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VISUAL IDENTITY SYSTEM

• Style Guide
• Available for download under the Web Guidelines
  section of the online guidelines.

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CONTACT INFORMATION

• Michelle Hougland Communications Marketing
• Michelle.Hougland_at_ttu.edu 742.4718
• Jenise Haynes-Wooten PrinTech
• Jenise.Haynes_at_ttu.edu 742.2768
• Identity guidelines web site
• www.texastech.edu/identityguidelines
• www.texastech.edu

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