Market vs Niche |Techmojito

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Market vs Niche |Techmojito

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A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large. For example, within the market for women's shoes are many different segments or niches. – PowerPoint PPT presentation

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Title: Market vs Niche |Techmojito


1
MARKET VS NICHE
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2
MARKET
A market is defined as the sum total of all the
buyers and sellers in the area or region under
consideration. The area may be the earth, or
countries, regions, states, or cities. The value,
cost, and price of items traded are as per forces
of supply and demand in a market.
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3
TYPE S OF
MARKET
Nonphysical/Virtual
Physical
Knowledge
Black
Financial
Auction
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4
Physical Market
The actual market is a setup where purchasers can
truly meet the merchants and buy the ideal
product in return for cash. Shopping centers,
retail chains, and retail locations are instances
of actual business sectors.
Nonphysical/Virtual Market
In such markets, buyers purchase goods and
services through the internet. In such a market
the buyers and sellers do not meet or interact
physically, instead the transaction is done
through the internet. Examples - Rediff shopping,
eBay, etc.
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5
Black Market
An Underground Market is an arrangement where
unlawful merchandise like medications and weapons
are sold.
Knowledge Market
The information market is a setup that bargains
in the trading of data and information-based
items.
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6
Financial Market
Financial markets refer generally to any market
where the buying and selling of securities take
place. Some examples of financial markets include
the stock market, the bond market, and the
commodities market.
Auction Market
An auction market is a market where the price is
determined by the highest price the buyer is
willing to pay (bids), and the lowest price the
seller is willing to take (offers). The New York
Stock Exchange (NYSE) is an example of an auction
market
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7
NICHE MARKET
A niche market is a segment of a larger market
that can be defined by its own unique needs,
preferences, or identity that makes it different
from the market at large. For example, within the
market for women's shoes are many different
segments or niches.
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8
"Niche marketing is a style of product
promotion which allows a brand to directly target
a niche or a population subset that has distinct
needs. "
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9
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10
Thank You
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