The Rise of Niche & Vertical Social Networks

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The Rise of Niche Vertical Social Networks

• http//www.halkwinds.com/

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Fantasy sports mobile apps have become one of the
top apps used across the entire globe and have
With the rise in digital evolution, one of the
most significant and influential growths has been
that of social media. Almost everyone you know
most likely has a profile on Facebook, Instagram,
Twitter, LinkedIn, etc. These platforms are
extremely popular and have billions of users all
over the world but recent trends have suggested
that many of these giants are losing their users.
According to eMarketer, Facebook lost over 2
million of its users aged below 25 in 2018, and
this continued even throughout 2019. 2020 is
about to end and the numbers are still dropping,
but Facebook is not alone, Twitter and LinkedIn
have also been losing users.
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When everyone is in on a trend, it ceases to
become cool, new, exciting, or meaningful. It is
not special anymore, it becomes overdone and
eventually gets lost in the shuffle. People then
venture to look for something exclusive,
something tailored to just a specific taste, age,
demographic, gender, or thing, people search for
a niche. Niches attract those with similar
interests, help in developing meaningful
connections, and allow one to display something
that they believe is unique about themselves
before those who appreciate that same niche. This
is where niche networks, aka vertical
networks, come into the picture! So what exactly
are niche networks and why are they gaining so
much traction?? Thats exactly what we shall see!
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What Are Niche Or Vertical Networks?
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A niche is a specialized subset of a larger set
so a niche (or vertical) social network is
one that is specifically targeted towards a
select segment of the general population and
helps connect people that share the same
professions, interests, hobbies or passions. The
users on these intend to share content and
connect with those who have the same interests as
them. Some popular niche networks are Goodwall,
BlogHer, Behance, Goodreads, StackOverFlow,
ResearchGate, etc.
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• Why Are They Becoming So Popular?
• When you join a community that already consists
  of people who share the same interests as yours,
  you can leave much of the irrelevance and
  distractions behind and focus more on developing
  meaningful and valuable connections. People are
  becoming bored of scrolling through feeds with
  generic and irrelevant content and are looking
  for something more purposeful and making more
  curated connections. Social networks like
  Facebook have become extremely mainstream and
  broad and much of the useful content gets
  completely lost in the middle of all the noise.
  People have also become tired of ads swarming all
  over their screen and have turned wary of these
  giants due to the various scandals and
  conspiracies that they seem to be involved in.

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In this digital era, it is not only the
connections in your real-life that matter but
even those that you make online do, so people
find it much more time-worthy and satisfying to
connect with like-minded individuals. These
networks are based on the idea that the quality
of connections is superior to the quantity and so
the biggest challenge that they face is selling
the idea that network size is not significant for
it to cater to your likes. Niches do not get a
lot of attention on the big platforms as the user
base is massive and so the concept remains to be
fragmented.
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What Are The Advantages Of Niche Networks?
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Vertical social networks help people connect with
those who share the same profession and passions,
which is very important for entrepreneurs,
students, and others who are trying to hustle and
achieve their best at all times.Vertical social
networks also help ensure that you receive
specific and relevant content and also make it
easier to bond with those on the platform as you
share the same interests which increase the
chances of building business partnerships and
friendships. They also help those looking to be
influencers by supporting platform-native
stars. Being a social media influencer is one of
the most sought-after careers nowadays and its
becoming increasingly hard to rise above the
crowd on the platforms that are already in
existence as they drive the traffic towards those
creators that already have a fanbase. Vertical
networks help you follow your niche and inspire a
community that recognizes it.
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Most social networks make money by charging
companies on ads that they display on their
platform and a niche network is an advertisers
dream come true as it has a readymade target
audience.Vertical networks also help create
professional and personal opportunities for those
who want to learn, share and grow, meet people in
certain fields, or land jobs and
internships.Niche networks are coming up
strong, with some already having over a billion
users. The scope is wide and the market exists so
this can be a great opportunity for those who
want to build their niche networks. When everyone
has been partying at one place, there will always
be a huge opportunity for a different place to
come up and establish itself as the cool, new
thing! And, Halkwinds will help you to stand out
from your competitors.
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Thank you

• info_at_halkwinds.com

• http//www.halkwinds.com/