Title: Tu Jhoothi Main Makkar |Techmojito
1MARKETING STRATEGY
Tu Jhoothi Main Makkar
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2About
Tu Jhoothi Main Makkar
Tu Jhoothi Main Makkar is a romantic comedy film
directed by Luv Ranjan, starring Ranbir Kapoor
and Shraddha Kapoor in the lead roles. The film
tells the story of Rohan Arora (Ranbir), who
falls in love with Nisha Malhotra (Shraddha) on a
Spain vacation. However, their modern love story
is complicated by various factors, including
multiple names and identities, leading to a
series of hilarious misunderstandings and twists.
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3Marketing Strategy
FOR BOLLYWOOD MOVIES
Targeting the Youth Audience
Partnering with Brands for Promotions
Organizing Special Events and Promotions
Tapping into Influencer Marketing
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4Marketing Strategy
FOR BOLLYWOOD MOVIES
Creating Engaging Content for Social Media
Leveraging the Star Power of Ranbir Kapoor and
Shraddha Kapoor
Creating Buzz with Promotional Trailers and
Posters
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5Conclusion
The marketing strategy of Tu Jhoothi Main Makkar
was a comprehensive and effective campaign that
helped to generate buzz and excitement around the
film. By targeting the youth audience, leveraging
the star power of its lead actors, and creating
engaging content for
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7THANK
YOU
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