Title: How to Select the Best Space for your Exhibition Booth?
1- How to Select the Best Space for your Exhibition
Booth? - The first thing every exhibitor considers while
planning their trade fair participation is the
design and construction of their exhibition
stand. Blueprint Sp.Z.o.o. is one of the
pioneers in exhibition stand construction in
Germany and across Europe, that has years of
experience in the exhibition industry. We are a
professional exhibition booth builder company
in Germany that has made a tremendous
impact on target audience of our clients at
every trade fair through our outstanding,
sustainable, and creative exhibition stands. - We understand the importance of having a good
stand space in the exhibition hall and how
choosing the right space at the venue can
actually help increase foot traffic at your
booth, which ultimately will help in enhancing
your brand recognition in the international
marketplace. Now, we will share some of
the trade secrets here with you which
will help you decide the location of your booth
to achieve your exhibiting goals - Concentrate on high foot traffic areas Let us
tell you about some of the areas which have a
steady influx of people and can thereby increase
your chances to expand your customer base.
Stands near the entrance have a high
chance of getting a lot of visitors and
therefore these spaces are quite costly to
rent. Several other high congregation areas in
the venue would be near the restrooms, food
stations, aisle intersections, and corners. So,
if you have the spaces at/near these locations
available at the venue, then you should
definitely consider renting them. - Lock the booth space as early as possible
Exhibition stand spaces must be rented as early
as they are available because not only you will
be given an early bird discount but you will also
have a lot of options for your stand space. So,
it is necessary for exhibiting companies to lock
the booth space as early as possible otherwise
they will be left with less to no choice and have
to book an undesired booth space. To avoid this,
you should consider renting a space of your
choice as early as it becomes available. - Preparing budget for the stand This is one of
the most important aspects that every exhibitor
must think about early on. Once you have decided
on the amount that you can spend on
your exhibition stand design, booth
construction, promotion of your exhibit, renting
a space at the venue, and hiring a professional
exhibition stand manufacturer, it becomes
very easy to properly plan the
marketing strategy for the show and preparing an
impressive sales pitch. - Drift towards the bigger brands If you
dont have the exhibition stand space near
the high foot traffic areas, it doesnt mean that
you are not going to have a lot of visitor
interaction at your booth. All you have to do is
look for the big brands
2on the show floor, find out which spaces are
available near them and you are set. Usually,
trade visitors seek out the big brands at
the fairground and make a beeline to visit
them first. So, if you have booths near them, you
will get a much high concentration of attendees
at your stand too. 5. Research and explore
your options You cannot just take a
glance at the entire exhibition floor plan
and decide on a space that you think
would benefit you the most. If you think so,
well advise you to relax and take a closer look.
To ensure successful trade show
participation, you should consider all of
your options. If theres a high foot traffic
booth space available on the show floor but is
getting ticked off by other exhibitors due
to a pillar or beam near it, then dont
worry about getting yourself that spot. All you
need is an experienced trade show booth company
that crafts visually stunning, unique,
business-driven stands and are capable of
covering that pillar you were worrying
about with their creativity and expertise.