How to Select the Best Space for your Exhibition Booth?

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• How to Select the Best Space for your Exhibition
  Booth?
• The first thing every exhibitor considers while
  planning their trade fair participation is the
  design and construction of their exhibition
  stand. Blueprint Sp.Z.o.o. is one of the
  pioneers in exhibition stand construction in
  Germany and across Europe, that has years of
  experience in the exhibition industry. We are a
  professional exhibition booth builder company
  in Germany that has made a tremendous
  impact on target audience of our clients at
  every trade fair through our outstanding,
  sustainable, and creative exhibition stands.
• We understand the importance of having a good
  stand space in the exhibition hall and how
  choosing the right space at the venue can
  actually help increase foot traffic at your
  booth, which ultimately will help in enhancing
  your brand recognition in the international
  marketplace. Now, we will share some of
  the trade secrets here with you which
  will help you decide the location of your booth
  to achieve your exhibiting goals
• Concentrate on high foot traffic areas Let us
  tell you about some of the areas which have a
  steady influx of people and can thereby increase
  your chances to expand your customer base.
  Stands near the entrance have a high
  chance of getting a lot of visitors and
  therefore these spaces are quite costly to
  rent. Several other high congregation areas in
  the venue would be near the restrooms, food
  stations, aisle intersections, and corners. So,
  if you have the spaces at/near these locations
  available at the venue, then you should
  definitely consider renting them.
• Lock the booth space as early as possible
  Exhibition stand spaces must be rented as early
  as they are available because not only you will
  be given an early bird discount but you will also
  have a lot of options for your stand space. So,
  it is necessary for exhibiting companies to lock
  the booth space as early as possible otherwise
  they will be left with less to no choice and have
  to book an undesired booth space. To avoid this,
  you should consider renting a space of your
  choice as early as it becomes available.
• Preparing budget for the stand This is one of
  the most important aspects that every exhibitor
  must think about early on. Once you have decided
  on the amount that you can spend on
  your exhibition stand design, booth
  construction, promotion of your exhibit, renting
  a space at the venue, and hiring a professional
  exhibition stand manufacturer, it becomes
  very easy to properly plan the
  marketing strategy for the show and preparing an
  impressive sales pitch.
• Drift towards the bigger brands If you
  dont have the exhibition stand space near
  the high foot traffic areas, it doesnt mean that
  you are not going to have a lot of visitor
  interaction at your booth. All you have to do is
  look for the big brands

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on the show floor, find out which spaces are
available near them and you are set. Usually,
trade visitors seek out the big brands at
the fairground and make a beeline to visit
them first. So, if you have booths near them, you
will get a much high concentration of attendees
at your stand too. 5. Research and explore
your options You cannot just take a
glance at the entire exhibition floor plan
and decide on a space that you think
would benefit you the most. If you think so,
well advise you to relax and take a closer look.
To ensure successful trade show
participation, you should consider all of
your options. If theres a high foot traffic
booth space available on the show floor but is
getting ticked off by other exhibitors due
to a pillar or beam near it, then dont
worry about getting yourself that spot. All you
need is an experienced trade show booth company
that crafts visually stunning, unique,
business-driven stands and are capable of
covering that pillar you were worrying
about with their creativity and expertise.