Cultivating a Motivated Team: The BRUHA Strategy

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MOTIVATING YOUR TEAM Using the BRUHA Approach
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Presented by Deborah Jenkins, PHR, SHRM-CP
HRS-MT.com
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Speaker Bio Deborah Jenkins, SHRM-CP, PHR

• Education
• BS, Human Resource Management Park University
• AS, Accounting University of Great Falls
  Certifications
• Professional in Human Resources (PHR) Human
  Resource Certification Institute
• Certified Professional (SHRM-CP) Society for
  Human Resource Management (SHRM)
• Authorized Everything DiSC Partner and Trainer
• Employing Abilities _at_Work SHRM Experience
• Business Owner CEO Business and Leadership
  Consultant since 2013
• 20 years real-world, all encompassing, corporate
  employment in a plethora of industries
• Human Resource and Accounting Professional
• Training and Development Specialist
• Coach, Advisor and Instructor Community
  Involvement
• Board of Directors Society for Human
  Resources(SHRM) Great Falls and Montana,
  Toastmasters, Paris Gibson Square
• Member Great Falls Chamber of Commerce, National
  SHRM, Toastmasters International
• Personal

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• Loves outdoor activities, sunshine, yardwork and
  gardening, camping, traveling, golfing, hiking,
  SeaDoo and ATV adventures, campfires, music,
  yoga, family and friends

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Introduction

• You Hire Rockstars, But then they Show up to Work
  as Anything But.
• How do you Motivate your Team from the Start and
  then Retain your Top Talent? Talent Retention is
  one of the Most Important Objectives, yet one of
  the Very Difficult Tasks.
• Key Components to Achieving this Goal are
• Proper Mindset
• Communications
• Consistency
• Commitment
• Use the BRUHA Approach to Ignite Inspiration,
  Enthusiasm, Productivity.
• BRUHA! BRUHA!! BRUHA!!!

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Poll Results
What Motivates Employees?
1. Paycheck 22 9. Advancement Op 11
2. Flexible Work Schedules 20 10. Autonomy 10
3. Supervisors Style 16 11. Other 3
4. Trust and Respect 15 12. Safety Programs 1
5. Retirement Plans 15
6. Health Insurance 13
7. Professional Develop. Op 13
8. Corporate Culture 13
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Objectives

1. Better Understand our Human Nature Wants and
   Needs
2. Identify Different Motivational Buttons
3. Recognize Personality Differences Tied to
   Priorities and Motivational Factors
4. Learn Key Elements of Employee Motivation using
   the BRUHA Approach
5. Determine Action Items to Help you Develop your
   Plan
6. Explore Best Practices

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Outline

1. Human Nature
2. Diversity Appreciation Priorities and
   Motivators
3. BRUHA Approach

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1. Human Nature
Maslows Hierarchy of Needs
---Challenged ---Seen, Heard, Appreciated ---Inc
luded, Part of a Team ---Psychological
Safety --- For Basic Survival
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2. Diversity Appreciation
UNIQUE Fingerprints 3 Basic Types
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This Photo by Unknown Author is licensed under CC
BY-NC
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3. BRUHA Approach Stand For ??
B R U H A

• B ----------

• R ----------

• U ----------

• H ----------

• A-----------

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3. BRUHA Approach
Employees Want a Sense of (being)
B R U H A

• Belonging

• Respected

• Understood

• Heard

• Appreciated

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3. BRUHA Approach
Employees Want a Sense of (being)

• Belonging

B
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Belonging

• Teamwork
• Inclusion
• Contribution

Excluded How Did that Make You Feel?
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3. BRUHA Approach
Employees Want a Sense of (being)

• Respected

R
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Respected

• Definition
• Agree to Recognize and Abide by (a Legal
  Requirement)
• A Feeling of Deep Admiration for Someone or
  Something Elicited by Their
• Abilities, Qualities, or Achievements
• Due Regard for the Feelings, Wishes, Rights, or
  Traditions of Others
• Avoid Harming or Interfering With

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3. BRUHA Approach
Employees Want a Sense of (being)

• Understood

U
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Understood

• Dont Jump to Conclusions or Make Assumptions
• Ask Appropriate Questions and Listen
• Offer PEKs
• Patience Empathy Kindness

This Photo by Unknown Author is licensed under CC
BY
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3. BRUHA Approach
Employees Want a Sense of (being)

• Heard

H
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Heard

• Offer Venues for Employee Input
• Chain of Command - Communicate Expectations
• Open-Door Policy
• Brainstorming Sessions
• Suggestion Box
• Listen to and Consider Input
• Communicate your Intent to Act on Input
  Accepted or Rejected

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3. BRUHA Approach Employees Want a Sense of
(being)

• A Appreciated

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Appreciated
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Appreciated - ICE

• Retirement Plans
• Continued Ed. Assistance
• Dependent Care Assistance
• Employee Assistance Program (EAP)
• Parking- Free and Convenient
• Advancement Opportunity
• Mentor Program
• Product/Services Discounts
• Meals, Parties, Events, Tickets
• Gifts-Fuel Cards, Debit Cards, Cash

• Benefits Incentives
• Federal, State, Local Mandated
• Health and Life Insurance
• Paid Leave PTO, Holiday,
• Vacation, Sick, Parental
• Flexibility Hours, FT/PT
• Telework Options
• Relocation Assistance
• Company Vehicle
• Cell Phone, Laptop, Kindle

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Key Takeaways

1. Human Nature Follows a Hierarchy of Needs
2. Everyone is Unique with Differing Motivational
   Buttons
3. Motiving Individuals with the BRUHA Approach
   Covers Many Aspects

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Call to Action

• Get to Know Your Employees
• Determine and Communicate the Performance
  Goals/Outcomes
• Motivate Your Employees
• Provide Individualized and Appealing BRUHA
  Regularly
• o Belonging
• o Respect
• o Understanding
• o Heard (being)
• o Appreciation
• BRUHA! BRUHA!! BRUHA!!!

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Thank You!
Register Now
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