Top Social Media Trends 2024: Don't Miss Out!

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Trends which will boost your Performance in 2024
Top Social Media Trends which will boost your
Performance in 2024 Social Media January 19,
2024 10 Min
Table of Contents

1. Here are some sure sh
2. Adapting to Arti?cial I
3. Forget SEO, SGE is the

1. The need for authenti
2. Bite-sized but impactf
3. Is Google taking a b
4. Augmented Reality b
5. Leverage LinkedIns
6. Prioritize personalizati
7. To wrap it up
8. Top Social Media Tr
9. LinkedIn Incredibly
10. How Marketing Tec
11. How AI In?uences

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How Marketing Techniques can be t December 28,
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Reading Time 5 minutes
From brands jumping onto the Barbie bandwagon to
Meta releasing celebrity lookalike AI chatbots,
2023 proved that social media shines through and
through when it comes to digital marketing. With
the in?ux of new tools and Generative AI, there
are several emerging trends ?owing in and
changing the face of social media marketing. To
consider the future and ?uctuating trends,
observing shi?s in how people collaborate in
businesses and outside of it becomes phenomenally
important
How AI In?uences Marketing Automatio December 1,
2023
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Fast-forwarding to some social media trends 2024,
while it becomes relatively obvious that AI is
going to reign, it isnt as bad a piece of news.
Regularizing policies, keeping hate speech at
bay, and making social media a safer, more
inclusive space to accommodate everyone, it
becomes imperative to consider AI to the rescue.
If social platforms continue to be even a little
hostile, it is estimated that about 50 or more
people will limit their usage. So, it becomes
rather essential for brands and marketers to
produce inclusive and user-friendly content ahead
of 2024.
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Here are some sure shot trends that are going to
emerge through 2024. Adapting to Arti?cial
Intelligence Arti?cial Intelligence is expected
to revolutionize personalization by 2024.
Retailers can better understand individual tastes
and behaviours by analysing large volumes of
customer data by utilizing machine learning
algorithms. As a result, customers have extremely
personalized shopping experiences, with
discounts, product recommendations, and even
store layouts catered to their individual
interests. Arti?cial intelligence (AI) is
revolutionizing social media statistics and
management, with platforms learning from brand
social history to generate fresh content ideas.
AI-powered platforms speed up content creation,
but potential algorithmic
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biases could lead to unjust treatment and privacy
issues. Social teams must wield AI responsibly
while preserving an authentic brand voice,
ensuring a balanced approach to AI in social
media. Forget SEO, SGE is the new
buzzword! Googles SGE (Search Generative
Experience), set to launch ahead of 2024, is set
to revolutionize search engine optimization by
shi?ing focus from keyword density to
understanding search intent and context. It will
prioritize user experience, boosting search
rankings for websites with valuable, accessible
content. While AI will play a central role in SEO
strategies, enabling professionals to anticipate
trends and understand user behaviour, voice
search optimization and local SEO will become
increasingly important, with SGE aiming to
provide personalized, location-speci?c search
results. Social media marketing strategies will
also become crucial. The introduction of Google
SGE marks a signi?cant shi? in search engine
technology, emphasizing the importance of
understanding it to stay competitive in SEO. The
need for authenticity In?uencer marketing is a
powerful force that has gained signi?cant
consumer trust, with a 20 surge in brand
investment predicted for 2024. Studies show that
50 of Millennials place their trust in in?uencer
marketing, surpassing the credibility of
celebrities. This trust is primarily attributed
to authenticity, with 88 of Millennials valuing
sincerity and relatability in in?uencers they
follow. Platforms like LinkedIn, Meta, and TikTok
are focusing on better brand-in?uencer
relationships, highlighting the importance of
authenticity in in?uencer marketing. Platforms
like LinkedIn have introduced brand partnership
tools, while Meta and TikTok have expanded their
capabilities to track branded content campaigns
within their ad libraries. Bite-sized but
impactful content
In 2024, short-form videos have become an
undeniable dominance in content marketing
strategies. With attention spans dwindling and
digital platforms becoming saturated, brands are
turning to platforms like TikTok, Instagram
Reels, and Shorts for storytelling. These
platforms allow businesses to convey messages in
seconds and leave a lasting impact. The real
magic lies in their shareability, as audiences
are quick to engage and share these videos.
Short-form videos also have the ability to forge
an authentic connection with viewers, allowing
brands to showcase their human side. This
authenticity resonates deeply, making short-form
videos a strategic marketing move and an
opportunity for brands to establish trust and
relatability. Mastering the art of short-form
video has become non-negotiable for businesses
striving to remain relevant and captivating in
2024. Is Google taking a back seat? Social
Search to Lead 2024 Statistics predict that
social media AI is largely going to overtake
Google as the preferred search engine in 2024. Is
it truly possible? People use Twitter, Instagram,
TikTok, and the most popular social media
platforms to ?nd everything from juicy gossip to
popular items. In fact, 44 of internet users
rely heavily on social media to get their news
feeds. Marketers must embrace this trend and make
the most of their online presence on these
channels. Its time to surf this wave of social
media metrics and social media search dominance
with captivating images, pertinent hashtags,
audience engagement, and staying up to date on
algorithms and trends. Augmented Reality
becoming 2024s new reality Augmented reality
(AR) technologies are expected to advance beyond
deciphering sensor data to construct realistic
human models and object scans. In 2024, we will
see that AR will be
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capable of constructing three-dimensional models
for virtual environments and avatars. Machine
vision can identify and label objects, making AR
interactions easier. Real-time translation and
text recognition are possible with a cameras
focus on text. Future applications of AR are
promising, with generative AI models like
Chat-GPT and natural language processing being
used to build and edit 3D objects, as well as
textures and animations. Leverage LinkedIns
best features
LinkedIn, the premier platform for professional
networking and career advancement, o?ers a wealth
of lesser-known features that can signi?cantly
enhance your pro?les visibility to recruiters.
The platform uses sophisticated algorithms to
match candidates with job openings, considering
factors like skills, experiences, and engagement
levels. Keywords play a pivotal role in making
your pro?le discoverable, so strategically
placing industry-speci?c and job- related
keywords in various sections of your pro?le can
signi?cantly boost your visibility. In 2024,
LinkedIns AI-driven pro?le suggestions provide
personalized recommendations, while advanced
skill assessments allow users to demonstrate
pro?ciency levels. The platform has expanded its
portfolio capabilities, allowing professionals in
creative ?elds to create interactive
presentations embedded directly into their
pro?le. Engagement analytics provide insights
into who is viewing your content, including
recruiters, helping you tailor your content
strategy to increase engagement and visibility.
In addition to these features, LinkedIns
predictive job matching and personalized
connection requests allow recruiters to send
personalized connections to potential candidates,
directly increasing your visibility among
recruiters in your industry. Prioritize
personalization for better positioning Product
personalization has become a business imperative
in the e-commerce landscape, enabling customers
to experience an immersive shopping experience.
Sephora, a giant in the glam industry has
embraced AI-powered virtual beauty tools,
allowing customers to try on products digitally.
Indian beauty e-commerce giant Nykaa isnt
lagging any behind, with persistent
personalization through it mobile application.
Mobile e-commerce sales are projected to reach
3.44 trillion by 2027, making a seamless mobile
experience crucial for businesses. Real-time
display options allow customers to design and
visualize their customized products before making
a purchase, reducing order returns and enhancing
customer satisfaction. Online product design
tools have expanded product personalization
options, allowing customers to personalize every
aspect of a product. AI-powered personalization
is playing a pivotal role in enhancing customer
experiences, with major e-commerce players like
Amazon and Etsy leveraging AI to analyze consumer
data, predict preferences, and o?er personalized
recommendations. Subscription services o?er
enhanced marketing results, higher customer
retention rates, improved margins, and
streamlined inventory management. Location- based
personalization enhances real-time browsing
experiences. To wrap it up The list doesnt just
end here, and brands cannot a?ord to wait and
watch how social trends unfold in 2024. There
sure are going to be unimaginable developments to
which, they need to get going and apply real-time
changes to their marketing strategies. With that
said, it is absolutely necessary to plan how
brands want to move forward with the upcoming
social trends. Its a little tricky though how
one navigates and channels through the chaos that
social media can be, sometimes. Well, with our
team of marketing experts at Neoma Media keeping
an eagle eye on everything important and
trending, you can leave your branding and
marketing requirements to us.
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