How Brands Used Amazon OTT Advertising for Success

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How Brands Used Amazon OTT Advertising for Success

• In this blog, well learn about the impact
  created by Amazon OTT advertising on various
  businesses digital spaces through real-life
  examples.
• OTT video programming is what you experience when
  you watch programs on Netflix at once, view a
  live stream on Twitch, or use a network app based
  on Fire TV. Similar to streaming TV, you are able
  to obtain videos on the OTT box on Amazon without
  a subscription to a cable channel or requiring a
  cable box.
• The advertisements that appear each time we watch
  these videos are known as OTT ads or streaming TV
  ads. Many people are shifting to streaming movies
  online rather than switching on their cable or
  public TV to watch their favorite shows hence,
  many people can see these ads.
• Read More https//www.services4amazon.com/how-br
  ands-used-amazon-ott-advertising-for-success/

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What is Amazon OTT Advertising?

• OTT stands for Over-The-Top, and it refers to
  advertising on sites where people can watch TV
  shows online through the Amazon OTT Advertising
  service. OTT advertising is, simply put, watching
  your show on a streaming device such as Amazon
  Fire TV and then getting interrupted by ads in
  the middle of it.
• It provides the choice to target certain ages,
  interests, and other factors for advertising to
  which the advertisers can target their ads.
  Therefore, it is considered smart to use this to
  promote a business and sell its products and
  services to people.
• Read More https//www.services4amazon.com/how-br
  ands-used-amazon-ott-advertising-for-success/

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Why is Amazon OTT Advertising a Success?

• Its not surprising that Amazon has become a
  giant in the world of online shopping in recent
  years. This is not a wonder since it is easier to
  advertise a product and service on Amazon as it
  has tens of millions of users and sells billions
  of products. Sellers can garner a significant
  following through the Amazon OTT advertising
  service, which comes equipped with high-level
  tracking features and robust methods of
  evaluation.

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• Targeted Advertising
• One of the best things about Amazon OTT ads is
  that they let you target specific people. This is
  simply because Amazon can see a lot of
  information about its customers, such as their
  search history, purchase history, and viewing
  habits. Therefore, Advertisers can use these
  profiles to better target their ads based on this
  information about Amazon users.
• Furthermore, brands can address specific groups
  to ensure that their ads reach the people
  interested in their goods or services. Thus
  making the ads more efficient and reducing the
  money spent on them.
• Increased Reach
• Over 200 million people use Amazon every month,
  which is huge. To reach more people, brands can
  advertise on Amazon OTT and reach a huge
  following. Besides, Amazons reach is significant
  for brands that want to reach more people than
  just through TV ads.
• Amazon OTT ads can be seen on Fire TV, Apple TV,
  Roku, and Xbox, among other devices. This means
  that brands can reach customers on several
  different platforms.
• Read More https//www.services4amazon.com/how-br
  ands-used-amazon-ott-advertising-for-success/

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• Measurable Results
• One great thing about digital advertising is that
  it makes it easy to see how well its working.
  OTT ads on Amazon are no different. Advertisers
  can see how well their ads are doing by keeping
  track of how many times they are seen, clicked
  on, and sold. As a result of this knowledge,
  brands can make sure that their future ads give
  them the best return on their money.
• Cost-Effective
• Amazon OTT advertising is a good choice for
  brands of all kinds because it is cheap. Ads can
  be focused on the brands desired
  cost-per-impression or cost-per-click, and brands
  can set their own budgets. Amazon OTT advertising
  also offers flexible price models that can be
  customized to suit each brands needs. Therefore,
  it has emerged as a boon for sellers who cant
  afford to hire an Amazon advertising agency.

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Case Studies of Amazon OTT Success

• Now, lets look at some real-life cases of how
  brands used Amazon OTT ads to get great results
• Case Study 1 HelloFresh
• A well-known meal kit delivery service called
  HelloFresh wanted to get new customers and stand
  out in a crowded market. They used OTT ads on
  Amazon to reach people who like cooking shows and
  healthy living.
• Results The effort made a big difference in how
  well people knew about the brand and how many new
  customers it got. Website visitors to HelloFresh
  went up by 20, and new customers signed up by
  15.
• Key Takeaway Targeted advertising on the right
  platforms can have a big effect on getting new
  customers and spreading brand awareness.
• For More Info Visit At- https//www.services4amaz
  on.com/how-brands-used-amazon-ott-advertising-for-
  success/