Technology

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Technology Advancement
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Introductions

• Me
• Bruce Downsbrough
• Assistant VP for Advancement Serivces
• The University of Tennessee (system)
• bdownsbr_at_tennessee.edu
• YOU?

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Web 2.0

• Blogs, Digg, Facebook, FirstGiving, Flash Email,
  Flickr, Google, IM, iTunes U, Linkedin, MySpace,
  Ning, Picasa, Podcasts, Pownce, RSS Feeds, Second
  Life, Twitter, YouTube, Videocasts, Wikis, Wired
  communities, Wireless Communities . . .
• How do we get a grip?

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Database 1.0
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Online Community 1.0
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Hardware
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Web 2.0

• What it is NOT
• New version
• New technology
• New technical specs
• So what is Web 2.0?

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Web 2.0 Is

• Evolution in the way we USE the web as a
  platform for
  
• Communicating
• Information sharing
• Collaboration
• Enhancing creativity

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Database 1.0 Revisited

• Advance
• Aptify
• Banner Advancement
• DonorPerfect
• DonorPro

• DonorVision
• eTapestry
• GiftWorks
• Raisers Edge
• Software4Nonprofits
• . . . and others

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Web 2.0 Database CRM

• Constituent Relationship Management Systems
• Originally developed for business to track
  customer relationships
  
• Overlay to database

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CAUTION!
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Web 2.0 Samples

• Blog (SMU, Hamiilton)
• Flash Email (SMU)
• IM (Union Institute University)
• Podcast (iTunesU)
• RSS
• Videocasts
• Wiki (Kintera Connect)

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Branded Web 2.0 Products(Applications/content
we do not control)

• MySpace
• Ning
• Picasa
• Pownce
• Second Life
• Twitter
• YouTube
• . . . among others

• Digg
• Facebook
• FirstGiving
• Flash Email
• Flickr
• Google
• Linkedin

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SupportingAdvancement Survey

• 50 using Facebook pages/groups
• 45 using RSS feeds
• 25 say some or very successful
• 40 have or plan to have staff/budget
• Most do not have policies/guidelines
• Otherwise, results all over the map

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