Title: Real Estate lead generation in gurugram
1Types of Leads You Get Through Meta Ads and How
to Nurture Them
As a digital marketing agency, Meta Ads is one of
the most important lead generation tools
for AAJneeti Advertising for clients of all
types and sizes. We segregate the leads we
generate through our Meta Ad campaigns into
three major types and help our clients nurture
them accordingly. The types of leads determine
what kind of lead nurturing strategies we use to
process them. Types of Leads You Get Through
Meta Ads
Types of Leads For The Purpose Of Our Clients For
the purpose of our clients, there are two types
of leads we generate through Meta Ads lead
generation campaigns that really matter to them
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3Quali?ed Leads Unquali?ed/Fake Leads
Description These are the leads who have clicked on your ads, accept in their ?rst interaction that they are interested in your product/service, and have a budget for it.It may include any other criteria you might decide for your prospective customers, such as their demographic details, job titles, or speci?c interests. These are individuals whodo not ?t your ideal customer pro?le and are unlikely to convert, orcould not be contacted over the next 5-7 days, orare competitors or curious visitors who never intended to buy your product or service.
What To Do Sales Team Handoff Pass these leads to your sales team with detailed notes and context for a more informed approach. You should respond to these leads as soon as possible (within 24 hours) and update the feedback on the CRM for proper follow-ups.Tailored Content Send highly targeted content that speaks directly to their needs and pain points.Create Look-Alike Audience We use the quali?ed leads data to create look-alike audiences. It means de?ning groups of people who share similar characteristics to your existing customers are likely to convert easily. Filter and Exclude We allow our clients to mark a lead as Invalid, Fake or Unquali?ed. We ?lter and replace them to meet our promise percentage of quali?ed leads. Optimize Campaigns The ads should optimized to exclude such unquali?ed leads from future campaigns. Minimal Effort Engagement Engage with minimal resources, such as generic newsletters or broad retargeting ads.
Best Lead Nurturing Strategies for Meta Ads At
AAJneeti Advertising, we follow these practices
for the effective management of leads we
generate through Meta Ads Lead Segmentation
4- Prioritize Leads Based on leads interaction
with ads and their alignment with the pre-de?ned
customer pro?le, we segregate our leads into
cold, warm, and hot based on their - Behavior Their level of engagement with our ads
and the clients sales teams. - Demographics How they ?t into pre-de?ned
criteria, such as age, location, and job title. - CRM Integration
- Efficient Tracking Integrate Meta Ads with your
CRM to receive leads in real-time, and track and
manage them seamlessly. - Detailed Notes Maintain detailed notes for each
lead to ensure informed follow-ups or to mark
quali?ed/unquali?ed leads. - Automated Work?ows
- Lead Distribution Set up automated distribution
of leads among your team members to make sure
leads are nurtured and processed within 24 hours. - Timely Follow-ups Ensure prompt follow-ups,
especially for hot and quali?ed leads. - Continuous Engagement
- Consistent Content Regularly engage leads with
value-driven content to build trust and maintain
interest. - Tailored Messaging Personalize messages to
address speci?c needs and pain points of leads. - Feedback Loop
- Sales and Marketing Alignment Create a feedback
loop between sales and marketing teams to
continuously re?ne lead generation and nurturing
strategies. - Regular Updates Keep the CRM updated with
feedback and follow-up details to improve lead
management. - Look-Alike Audiences
5Generating leads through Meta Ads is just the
beginning. Effectively managing and nurturing
these leads is crucial to converting them into
customers. By understanding the types of leads
you attract and implementing the right strategies
to engage with them, you can signi?cantly boost
your conversion rates and achieve your marketing
goals.
91 782 7575 143 alok_at_aajneeti.social AAJneeti
Advertising B-44, First Floor, B Block, Sector
63, Noida, UP - 201301