Top Real Estate Lead Generation Ideas for 2019

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To be successful in the real estate business,
its important to continually generate real
estate leads. When the weather is beautiful and
interest rates are low, you may not need real
estate lead generator systems. But during the
off-season, or as the market fluctuates, slow
leads can affect your commission checks. To
prepare for any season, use the following tactics
to generate real estate leads in 2019.
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Advertise Your Services Paid advertising can be
a great investment to increase leads. Facebook
ads are another great real estate lead generator
and may be worth investing in. You can create,
target, and even track the success of your paid
ads. Select the area and market youd like to
target and test which type of ad resonates more
with viewers.
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Build Your Online Brand
A personal website can help enhance your web
presence more than just a page on your brokerage
website. Building your own website allows you
more opportunities to build your personal brand,
showcase any niche markets, and share positive
client reviews. If you ever switch brokerages,
its also a platform that can go with you
anywhere. To build your online brand, optimize
your site with fresh blog posts answering common
client questions or challenges. Share helpful
how-to videos and capture email addresses with a
newsletter sign-up option.
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Keep Engaging with Leads
Even if a lead decides theyre not ready to buy
right now, dont give up on them yet. Send
postcards, shoot them an email, and give them a
call every so often. Take advantage of real
estate lead generation systems to make follow-up
easy and automatic. When theyre ready, let them
know youll be happy to help them find the
perfect home.
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Host Educational Events
Educational events can help local buyers learn
how to buy their first home, whats going on with
market trends, and what to look for in a rental
property. These events can help build your brand
and lead to new business leads. Consider
partnering with local professionals, such as a
mortgage lender, to host a luncheon or evening
event to broaden your audience base.
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Throw a House Warming Party
If a well-connected client just moved into a new
home, offer to cater their house-warming party.
Swing by to mingle and meet potential prospects,
including the new neighbors. When family and
friends see how great their new home is, you may
gain a few more interested buyers or sellers. A
good housewarming party can quickly turn cold
leads to hot.
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Build Connections Partnerships
Develop relationships with those in your
community to generate even more leads. Network
with local attorneys, commercial lenders, and
bankers. Co-host events such as a happy hour with
a financial planner to benefit both parties.
Professional connections allow you to share
qualified leads with each other and provide
access to valuable resources for your clients.
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Real Estate Lead Generation