Strategies to Amplify Your Real Estate Social Media Campaigns

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WELCOME TO
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Strategies to Amplify Your Real Estate Social
Media Campaigns
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The right real estate agent would know that the
data matters. But people remember lifestyle over
the listing descriptions. A house with good
bones may work wonders. But the one with the curb
appeal will attract more people
immediately. Updating your customers with the
right amount of information never goes wrong. But
people only act upon the properties that leave a
memorable story and paint a vivid picture. All of
the above is achieved through top digital
marketing strategies. The social media marketing
strategies for real estate help in reaching
potential buyers. They are able to get leads,
earn revenue and above all, build a strong and
wide network. Before we move ahead, I would want
you to ask yourself a question! Do my real estate
campaigns include infotainment i.e., the blend of
information and entertainment? The posts which
are laden with a lot of information are likely to
lose attention because people use social media
to get entertained and to seek information. If
the information fails to engage, your customers
will not take a second to make a shift, and here
you might lose the battle.
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HOOK the Visitor
The idea is to make the visitor stay on your
social media platform. The real estate campaign
should be so effective that the customer ends up
clicking the link to your business website. Now
the effectiveness of your campaign will be
determined by using advanced digital media
strategies. Through the use of top digital
marketing strategies, real estate agents will be
able to amplify their campaigns on Omnimedia
platforms. Now let us see the ways to enhance the
appeal of real estate social media campaigns.
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First Promote the Town Then Your Home
Make your town talk of the town! Before buying
the property, people carry out a thorough
appraisal and conduct inceptions. They ask for
the location, locality, and the town. Primarily,
it is always the location that people first look
into. Then they decide on buying a home. So, talk
about the town first and then about the property.
Talk about its demographics, and pros and cons.
Many cities have their social media handles. To
amplify the campaign, tag the respective town
and the city on the social media platform. Make
the tone conversational and personalized.
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Share, Comment, and Keep Talking
Social media allows two-way communication so
there is no point initiating a monologue. The
one who thinks a monologue is effective is the
only one who delivers it. People only hook up to
the videos that allow them to interact and also
give them relevant information. So, ramp up your
digital marketing campaigns with interactive
sessions. Ask your customers to share and
comment. Add useful comments to local blogs.
Join the community, local groups on Facebook,
Instagram and keep yourself updated with the
trends. Interact and engage with the locals
through the comments section. Add posts
continuously, share video tours, ask questions,
and encourage the visitors to comment on the
posts. Remember being on social media is not
enough. One should know what to do and what not
to miss to create an impact.
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Start a Podcast
Selling and buying a home is not childs play. It
can be daunting and confusing for your clients
if they do not have enough knowledge on the
subject. Also, there is no denying the fact that
the majority of people out there would know
nothing about real estate. Here your role as a
real estate agent jumps in. Besides donning
several other hats, it is also your duty to
educate your customers. Engage them through
informative audios and podcasts. Offer easy video
tutorials and connect with your audience through
the latest news, and updates. Through videos,
you are able to market yourself and your brand
becomes a valuable resource. Remember, the videos
are specifically targeted to the non- readers
who search for practical information that reduces
their stress, gives them clarity, and saves them
time. The real estate agent who offers smart
advice to the people is always remembered.
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Tell a Story and Connect

• People connect with engaging stories. Post
  stories and interact on Instagram. Use stickers
  and make the posts interesting. People will only
  recognize you and your posts if you will have
  something to offer. History and the facts always
  leave people open-eyed. Develop stories around
  the history of the property, share interesting
  facts about the propertys owner. Use local and
  general hashtags to get recognized.
• Be a real estate agent who enjoys being a part of
  the community. Show it on social media platforms
  and amplify the message. If you feel lost and are
  unable to decide the best real estate social
  media campaign, delegate this task to the Big
  Unit, the top real estate digital marketing
  services provider company in Australia.

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