MISTAKES REAL ESTATE AGENTS SHOULD AVOID ON SOCIAL MEDIA​

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Mistakes real estate agents should avoid on
social media

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• As a real estate agent, it is imperative that
  your company has an online presence associated
  with them. Online marketing and especially social
  media has changed the way that people get
  information, make buying decisions and also learn
  about the latest news and events. Often times
  though, real estate professionals get caught up
  on social media by not knowing what to post, when
  to post or even how to post. Here are the common
  mistakes that realtors often make and how to
  avoid those pitfalls.

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1. Only posting personal updates

• Making a personal connection with your audience
  is very important when running your real estate
  page. Posting a picture from a holiday party or a
  great weekend with friends and family is
  perfectly fine but the majority of your posts
  should be in relation to real estate. Talk about
  your latest listings, any content that youve
  curated yourself or great links that resonate
  with your audience like housing trends or market
  reports. Provide information that your users will
  be excited to read, not just posting about how
  your Saturday night party was.

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2. Not posting at the right times

•    Once you start to post more on your page, you
  will begin to understand when your audience is
  online. While there are common times that many
  people are on social media, your audience may be
  different.
•  One way to know when your clients are online is
  to use the social analytics tools that platforms
  like Facebook, Twitter and Instagram offer. 
   They can usually be found with the ads manager
  tools in the settings.   These tools will tell
  you what days and times users are looking at
  your   content so you know when the best time to
  post is.

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3. Not coming off as relatable

• When posting on social media, its important to
  note that while talking about the success of your
  business is great, making outlandish statements
  that make you seem arrogant is not. Showcase your
  business in a good light by highlighting your
  clients, your appreciation for them and how
  grateful you are to work with them.

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4. Publishing inappropriate comments

• Your personal life and business life should have
  a clear line drawn in the sand between them.
  Publishing pictures or making comments that
  offend people or dont look professional will
  give you a bad reputation. The last thing you
  want is for people to think youre unprofessional
  or that you have poor judgment because once its
  online, it lives there forever.Remember this
  rule when you are about to post something online
  if you have to think twice about it, dont share
  it.

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5. Promoting your business too often

• This is one problem that many businesses face,
  not just real estate. While promoting your
  business is fine, be careful how much of it you
  do. If you are constantly posting listings, open
  houses and closed deals, your social media will
  look stale and people will unfollow your brand.

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6. Giving social media access to the wrong people

• Just because you have a nephew or niece that has
  1,000 Facebook friends, doesnt mean they should
  be running your social media content. Posting
  misinformation, offensive pictures or updates
  with bad grammar can really hurt your business
  more than help it. The person running your social
  media should understand about when you post, what
  you should be posting and how you should be
  saying it. 

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7. Only publishing others work

• In a pinch, sharing information from other real
  estate professionals can be a great way to save
  the day. Also, you may see a great post that you
  know your audience would love created by someone
  else. Thats good to share too. The majority of
  your content though should be your own. This is
  your social media account, not someone elses.
  Make sure that you are creating your own content
  that will make other real estate professionals
  want to share your work instead.

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CONTACT US 

• At Pixl-Graphx, we have a long standing
  relationship with many realtors and agents across
  New Jersey. If you are looking for more
  information on how we can assist you with your
  social media campaigns or any other part of
  digital marketing, contact us today for more
  information. You can visit us online
  at https//pixlgraphx.com/
•                       or 
• Call us at [phone].