Using Social Media Effectively in Real-Estate

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Using Social Media Effectively in Real-Estate
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• The jungle of social media can be hard to
  navigate when there are so many avenues to be
  taken. It can be hard to know which social media
  site to use for what purpose when there are so
  many possible options. Social media is a great
  way to reach a broad variety of people easily,
  and effectively.

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• Thus meaning that learning how to use social
  media as a marketing tool is necessary in this
  day and age. Social media is a free tool that
  promotes the creation of a positive platform for
  real-estate work that is readily available to
  all.

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• This free and public advertisement should be used
  to promote the platform of the real-estate agent,
  and the reputation of the real-estate agency.

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• The first thing to know about social media is the
  different forms, and how each form can be used
  effectively to create a more marketable brand.
  There are many different social media sites, but
  there are three that have overtaken western
  culture completely.

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• By using all of the social media sites in
  concordance with each other a vast amount of
  opportunity is opened to the realtor. The first
  branch of social media is Facebook. Facebook
  allows the user to have personal and marketable
  profiles that can track visits to the site, and
  create an illusion of a personal relationship
  with a wide number of people.  

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• Facebook can be used to create personal profiles
  of agents, distribute news of houses for sale,
  talk about upcoming events, engage interest in
  the company through contests with prizes, and
  create a trustworthy public brand through reviews
  on the site.

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• The second branch of social media is twitter
  which is used to interact with people, and to
  generate interest in particular projects or
  events. The site uses hashtags to keep track of
  particular posts that had a hashtag.

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• Allowing any post on the web with a specific
  hashtag to be see when the hashtag is clicked on.
  Twitter can be used like Facebook, but only has
  an allotted amount of characters that can be used
  in a status.

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• The second branch of social media is Instagram.
  Instagram is a social media site that is founded
  on the sharing of pictures. Pictures can be
  edited through the app, and talked about using
  hashtags.

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• An Instagram account that could be used by a
  realtor to gain interest in a particular house
  could be a flattering picture of the house, a
  short description about why this house was
  noteworthy, and a hashtag for the local city, and
  the state.

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• Pictures of the houses and the people who bought
  them could be added as well, with the ability to
  tag the buyer in the picture for more marketing.
  Next, a hashtag for the realtor company or agent
  could be created, and the hashtag would document
  all the posts made with that particular hashtag.

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• The benefits of creating a social media presence
  are vast. By creating a dedicated social media
  presence real-estate marketing is as attainable
  as ever.

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