Creating Collaborative Partnerships in Business

1
Unit 4

• Creating Collaborative Partnerships in Business

2
Unit 4

• Amazon.com
• www.A9.com
• Chapter Thirteen Creating Collaborative
  Partnerships through E-Business
• Chapter Fourteen Enhancing Collaborative
  Partnerships
• Chapter Fifteen Outsourcing Collaborative
  Partnerships
• Chapter Sixteen Integrating Collaborative
  Partnerships

3
CHAPTER 13

• E-Business

4
Learning Outcomes

• Describe how IT accelerates and enhances
  e-business
• List and describe the importance of e-business
  models
• Explain why forming electronic partnerships and
  alliances is critical to an organization
• Differentiate between B2B and B2C e-business
  models
• Describe the major digital marketplace structures
• Describe the benefits of m-commerce

5
Overview

• The Internet is a powerful channel that presents
  new opportunities for an organization to
• Touch customers
• Enrich products and services with information
• Reduce costs
• E-commerce the buying and selling of goods and
  services over the Internet
• E-business the conducting of business on the
  Internet, not only buying and selling, but also
  serving customers and collaborating with business
  partners

6
E-Business Economy

• Individuals and organizations have embraced
  Internet technologies to enhance productivity,
  maximize convenience, and improve communications
  globally
• A growing number of businesses are using the
  Internet to
• Streamline business processes
• Procure materials
• Sell products
• Automate customer service
• Create new revenue streams

7
E-Business Model

• E-business models aim to use and leverage the
  unique qualities of the Internet and the Web to
  conduct business
• E-business model - an approach to conducting
  electronic business by which a company can become
  a profitable business on the Internet
• Exchanges occur between two major entities
• Businesses
• Consumers

8
E-Business Models
9
B2B and B2C Overview

• B2B advantages
• Managing inventory more efficiently
• Adjusting more quickly to customer demand
• Getting products to market faster
• Obtaining lower prices on supplies
• B2B customers are other businesses

• B2C advantages
• Access to a wider selection of products and
  services
• Access to products at lower costs
• Convenience for transactions or for obtaining
  information
• B2C customers are consumers

10
B2C
in addition to online retailers, B2C has grown
to include services such as online banking,
travel services, online auctions, health
information, and real estate sites
11
Primary challenges of E-Business

• Security concerns
• 60 of Internet users consider the Internet
  unsafe
• Taxation
• Internet remains free of traditional forms of
  taxation
• Consumer protection
• Unsolicited goods and communications
• Illegal or harmful goods, services, and content
• Insufficient information about goods or their
  suppliers
• Invasion of privacy
• Cyberfraud

12
Security Concerns

• Hackers
• Basic security measures such as scanning tools,
  updated password programs will keep them hackers
  out
• Insiders
• Account for 75 of all security breaches
• Organizations should establish strict security
  policies and develop internal processes to
  enforce those policies.
• Passwords

13
Electronic Marketplace

• Electronic marketplace represent a new wave in
  e-business
• Electronic marketplace (e-marketplaces)
  interactive business communities providing a
  central market space where multiple buyers and
  sellers can engage in e-business activities

14
Mobile Commerce (m-commerce)

• Internet-enabled mobile devices will outnumber
  PCs
• m-commerce the ability to purchase goods and
  services through a wireless Internet-enabled
  device

15
Opening Case Study Questions

• Explain whether Amazon.com is a B2B or B2C
• Identify how Amazon.com is already integrating
  its business in the e-marketplace
• Explain how m-commerce will influence the way
  Amazon.com conducts business

16
7-Elevens Dream Team

• 7-Eleven Japan has integrated its online site
  7dream.com with its physical stores
• Through the 7dream.com Web site, 7-Eleven Japan
  enables consumers to choose from an online
  assortment of 100,000 products which are picked
  up from one of 8,400 store locations

17
7-Elevens Dream Team

• What 7dream.com sells is convenience. Explain
  how integrating the Internet into its existing
  business is the key to its success
• Identify new electronic relationships 7-Eleven
  Japan can create to increase customer
  acquisitions
• Explain how 7-Eleven Japan can leverage the
  advantages of an e-marketplace to increase
  customer retention