STRENGTH WEAKNESS

1
STRENGTH / WEAKNESS

• Strength / Weakness a competence or lack of a
  competence
• To be critical
• It has to be a core competence.
• It is a critical strength if it is a distinctive
  competence otherwise, it is a weakness.

2
An issue is critical if
OPPORTUNITY (Key Eco. Char Competitive Force)
STRENGTH (Competence)
KEY SUCCESS FACTOR and DRIVING FORCE
DISTINCTIVE COMPETENCE or CORE COMPETENCE or
Lack of it
OBJECTIVE
WEAKNESS (Competence)
THREAT (Key Eco. Char Competitive Force)