Herbal Magic

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Herbal Magic

• Pat, Sarah, Laura, Hanka, Shane, and Tshering

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How does it work?

• One on one consultation
• Weight
• Health history
• Current medications
• Target weight
• Questionnaire
• Signature required

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• Herbal Magic has one guarantee If you stick to
  the program you will lose

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• 2 lbs a week (and keep it off for life)

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How does it work?

• Grocery Store Food
• Canada Food guide portions
• Supplements
• There is no exercise regime with the program,
  however they do recommend cardio

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• The program consists of 3 stages
• Weight loss (12 weeks) must come in three times
  a week (measurements), keep a daily diary.
• Maintenance (6 weeks) Continue to take
  supplements
• Stabilization (34 weeks) Take different
  supplements
• 1 year of commitment

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Weight Loss

• 3 different supplements
• Diet is based on CFG portions, but doesnt allow
  the recommended amount
• Ie 1 protein/day, 1 dairy/day, 3 starches/day
• Dont eat a lot of fat on the program
• Starter Package - 300

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Costs

• Weight Loss - 748
• Maintenance - 324
• Stabilization - 868
• The prices will vary depending on how much
  weight you want to lose.

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Goals of the Program

• Increase Metabolism and Energy
• Decrease appetite

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Fats

• Provide energy!
• 30 - 70 of energy used at rest and during low
  energy intake periods is provided by fat
• Also a major source of energy during physical
  activity
• Herbal Magic promotes a diet extremely low in
  fats BAD

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Proteins

• Essential in everyone's diet
• Complete vs. incomplete proteins
• Affect all organs of the body
• Getting less then the recommended servings
  results in
• Loss of vitality
• Loss of strength
• Muscle wasting
• Weakening of the immune system

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Carbohydrates

• Carbohydrates are an important part of a healthy
  diet
• Canada Food Guide recommends 5-12 servings a day
• Primary source of energy
• How does our bodies react to insufficient amounts
  of carbohydrates?

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PRODUCTS

• Weight loss products
• Vitamins
• Supplements
• Cosmetic products

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Weight Loss Products

• Chromagic
• - Promotes weight Loss
• - Regulates blood sugar
• - Improves cholesterol

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Main Component of Chromagic

• chromium
• - essential trace mineral
• - required for the proper metabolism of sugar
  and fat in human body
• - affect the potency of insulin in regulating
  sugar balance

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What does the research say?

• studies suggest that chromium may improve lean
  body mass (namely, muscle) and reduce body fat,
  its effects are small compared to those of
  exercise and a well-balanced diet.

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Weight Loss Products

• CLA (Conjugated Linoleic Acid)
• - Decreases body fat percentage and inches
• - Enhances fat breakdown
• - Increases lean body mass

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What does the research say?

• Pennington Biomedical Research Center

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Results

• Despite the numerous health benefits seen in
  CLA-fed animals, the health effects of CLA in
  human beings remain controversial

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Weight Loss Products

• Platinum 2000 Maintenance Optimizer
• - minimizes appetite
• - inhibits fat production
• - stabilizes weight reduction

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Main components of Platinum 2000

• Calcium pyruvate
• - increased weight loss by up to 48 per cent
• - minimized the associated loss of body protein
  (i.e. muscle mass)

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• Pyruvate serves as a biological fuel
• Herbal magic promotes increased energy, yet you
  are not eating a lot of food

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• Citrimax
• - herbal extract from the fruit Garcinia
  cambogia
• - provides hydroxycitric acid (HCA)
• - HCA reduces appetite, decreases body weight
  and reduce the conversion of CHO into stored fats

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What does the research say?

• Department of Medicine, Obesity Research Center,
  St Luke's-Roosevelt Hospital, Columbia University
  College of Physicians and Surgeons, New York, NY
• Study

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Results

• Garcinia cambogia failed to produce significant
  weight loss and fat mass loss beyond that
  observed with placebo.

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• WM 2000
• - herbal dietary supplement
• - contains hydroxycitric acid
• - accelerates the breakdown of fat and prevents
  the formation of new fat deposits
• - suppresses appetite
• - increases metabolic rate

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Natural Health Products Regulations

• Product Licensing
• Site Licensing
• Good Manufacturing Practices
• Adverse reaction reporting
• Clinical trials
• Labelling

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Scientific Advisory Team

• 1 pharmacist
• 3 Naturopathic Doctors
• These individuals are located at the head office
  and are contacted if individual stores have any
  questions

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Naturopathic Practice in Canada

• extensive patient history
• physical examinations
• information related to lifestyle including diet,
  emotions, stress, exercise, and exposure to
  environmental hazards.

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Employees of Herbal Magic

• Qualifications
• Dedicated and motivated?!?!
• Training
• 2 day orientation
• 1 week classroom

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Advertising

• Newspapers
• Testimonials
• Featured success stories
• Before and after pictures
• Billboards
• Radio stations

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