The Language of Creativity

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The Language ofCreativity

• Metaphors and Conceptual Blending
• in Tech Development
• Bruce Rinehart

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Some Concepts about Language

• Metaphor Theory
• Conceptual Blending

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Metaphor Theory
More is up
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Conceptual Blending
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Trashcan Basketball
An example of conceptual blending
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Trashcan Basketball
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Inputs
Input 1 Room
Input 2 Basketball
Trashcan Crumpled Paper Wall People
Present ?
Hoop Basketball Backboard Players Dribble
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Trashcan BasketballBlend
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Blended Space
Goal Ball Bank (double bank shot) Players Jugg
le Tapping
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The Language of Creativity
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The Language ofCreativity

• Bruce Rinehart
• brucer_at_sims.berkeley.edu
• www.BruceRinehart.com