Media Creativity for Advertising Public Relations

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Media Creativity for AdvertisingPublic
Relations
A N A L Y S I S
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Analysis
.Advertising.Public Relations.Marketing.Bra
nding.Product.Consumer.Tool (Communication
Tool, Marketing Tool)
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Analysis .Product Price Place Position
Package Quality Life Product Cycle
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Analysis .Consumer Demographic,
Psychographic, Media Usage, Consume
Behavior Life Style .Competitive Ad.Effect,
Ad.SWOT, Theme, Factoring.SWOT, Ad.Budget, IMC
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Business Forward a complete line of services
aimed at moving your business forward .Branding
Research .Advertising Event Planning
Graphic Design .Public Relations Media
Planning/Buying Website Development Strategic
Planning Marketing
ADVERTISING
PUBLICRELATIONS
STRATEGICPLANIING
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Advertising Associates
Marketing Creative Strategic Technical
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Advertising Associates
Marketing . Multi-Cultural Marketing
. Promotional Fulfilment . Ad Sales /
Sponsorship Procurement . Media Buying
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Advertising Associates
Creative . Packaging . Image Creation
Enhancement . Web Design
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media_io
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Advertising Associates
Strategic .Event Planning .Public Relations
.The Idea Group
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Advertising Associates
Technical . Video Broadcast Production
. Interactive Web Advertising . Script
Writing
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Impact Prospect ??????? ??????????????
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80
Awareness
60
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Acceptance
40
Trial
Brand Users
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?????????????????????????????????????????????????
???????????? ??? Modeling Communication
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Marketing Tools - Product (Packaging, Label,
Brand name) Price (Image of Product) Place
(Environment of Product) Promotion Communicatio
n
Communication Tools - PR.P Public Relations
PublicityAD. AdvertisingSP. Sale
PromotionPS. Personal SellingDM. Direct
Marketing
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???????????????????????????? PR. AD. ??? IMC
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