choice, change, belief, attitude, information, behaviour

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choice, change, belief, attitude, information,
behaviour
But what if we see water consumption as
consequence of ordinary practice? What is
required in order to be a normal member of
society? How does this change, and with what
consequence for water demand?
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Explaining laundering and associated patterns of
water consumption..

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• Increasing frequency
• 12 of per capita domestic indoor water
• use in the UK and 21 in the USA
• 40-60 litres per wash in the UK but
• 80 in the USA
• 274 cycles per year in the UK but
• 340 in the USA
• Decreasing temperatures and water use
• 92 homes have washing machine in the UK
• 1970s - 25 washed at 90 degrees C.
• 1998 - 7 washed at 90 degrees C.

trends in home laundry
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Why wash disinfecting (source of dirt) display
sensation, routine cleanliness, freshness..
ideas What is there to wash stocks of clothing,
idea of wardrobe, types of fabric, felt, leather,
linen, cotton explosion, nylon etc
materials When is washing done running out,
routine, daily, weekly conspicuous laundering,..
ideas. How to wash relate to fabric, steam,
ironing, temperature, sorting, womens work,
know-how With what tools? Boards, tubs, machines,
soaps, detergents, conditioners (commercial,
home) ..materials
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Why practices change? Laundry as the emergent
outcome of integration
laundry routines change as links
between stuff, image and skill are made and
broken
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What are the tools of laundering? What devices,
appliances and chemicals are involved?
Laundry as a system of systems
How is laundry done? What steps and stages? What
skills and expertise? Who does it?
When to launder? What are the cycles and flows of
washing, wearing and appearance?
Understandings of service of what it means to
do the laundry emerge as consequence of
constituent practices, technologies and
conventions
Why launder? For sensation, display,
disinfection, deodorisation or routine.
What is there to launder? What stocks, fabrics
and types of clothing are involved?
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For example.. Machine washing and what it means
to wash well Freshness (not just cleanliness)

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From disinfection to reflection
A generation ago, boiling was considered
essential for getting the wash really clean and
germ free Whiteness as the measure of
cleanliness the reflectometer Whatever comes
out of the machine, to me that is clean I
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The machine defines dirt
The machine defines the process
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Freshness and frequency
I So do things feel different as well when you
haven't washed them? R I feel different - I
know Im clean - I know I've put all clean
clothes on - so I'm alright - do you know what
I mean? . . . it wasnt dirty, it wasnt smelly
or anything, it just really wanted freshening
in my mind
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Freshness product process never ending
need internal not external contamination
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Explaining laundering
Stuff few items, wiping
Image Protect the body
Procedure Collective event
Stuff tubs, wringers, boiling water
Image Moral-medical discipline, disease and
disorder
Procedure Regular weekly schedules, hard labour.
Stuff automatic washing machine, lots of clothes
Image appearance freshness protect the clothes
Procedure Fragmented moments, speed and
convenience
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Laundering a dominant trajectory of
materials/tools?
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What are the tools of laundering? What devices,
appliances and chemicals are involved?
Laundry as a system of systems
How is laundry done? What steps and stages? What
skills and expertise? Who does it?
When to launder? What are the cycles and flows of
washing, wearing and appearance?
Understandings of service of what it means to
do the laundry emerge as consequence of
constituent practices, technologies and
conventions
Why launder? For sensation, display,
disinfection, deodorisation or routine.
What is there to launder? What stocks, fabrics
and types of clothing are involved?
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Where most effort has focused
Individual belief, attitude, behaviour,
information, persuasion to use less water, focus
on resources
Reflexive/conspicuous consumption