Word of Mouth Marketing: Easy, Cheap Action Plan

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Word of Mouth MarketingEasy, Cheap Action Plan
Andy Sernovitz
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• You can bea word of mouth marketing supergenius
  in 7 easy steps!

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• Word of Mouth Marketing is

• Giving people a reason to talk about YOUR stuff
• Making it easier for that conversation to take
  place

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• DIY x 1 Zillion

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• WOM Economics

• Starts cheap
• Gets cheaper
• Builds assets

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• Truth

• Nobody knows what will work
• Viral is an adjective

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Try before you buy

• Try a lot of little things
• Dont spend much money
• Do it the easy way first
• See what works, then invest

• The best WOM is things you can do yourself

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• 2

• ViralizeEverything

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Make exsting content viral

• Add sharing tools
• Make it copyable
• Remove download/share barriers (on white papers)
• Move content to mobile sites
• Make it discoverable

• You already have great viral content, its just
  not viral yet

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• WOM Basics

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• WOM Essentials

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• 4

• Organize YourTalkers

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• DIY Evangelism

• Identification
• Communications
• Public Recognition
• Organization

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• 5

• Find ExistingTopics

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Dont create a hot viral topic

• Find it
• Sponsor it
• Host it (Create a forum/blog/etc.)
• Free your team to participate

• What are your customers / influencers already
  talking about?

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• StartTalking

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Jump right in

• Get an online CSR
• Surf every day
• Thank you/ Im sorry
• Solving problems in public has WOM power
• Set up social media profiles as you go

• Dont start the conversation. Join the
  conversation

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• 7

• The One Big Idea

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• WOM is Talk

• Its cheaper to try this stuff, blog it, play
  with it, than the cost of one big campaign.
  Start here. Itll work. Grow from there.

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• Have fun!
• blog.gaspedal.com