Capturing Revenue From Video Downloads - PowerPoint PPT Presentation

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Capturing Revenue From Video Downloads

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While ensuring content owners earn. substantial revenues. 4. Video Distribution. Streaming? ... In-stream advertising. Personalized ads. Dynamic and up-to-date ... – PowerPoint PPT presentation

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Title: Capturing Revenue From Video Downloads


1
Capturing RevenueFrom Video Downloads
2
About HIRO
  • Who is HIRO?
  • Established 2004
  • Commercially launched in Australia, Russia and
    Israel
  • To be launched soon in the US, UK and others
  • Varietys 10 innovators to watch list
  • What Does HIRO do?
  • Ad-supported downloads - Positive DRM
  • Operations
  • Offices in Tel-Aviv, NYC and Sydney

2
3
HIRO Vision
  • Enabling users to receive Free professional
    content
  • Whenever they want,
  • Everywhere they want
  • And however they want
  • While ensuring content owners earn substantial
    revenues

4
Video Distribution
  • Streaming?
  • High distribution costs
  • Scalability issues
  • Direct download?
  • Lower costs - Can utilize off-peak hours to push
    content
  • Scalability issues
  • P2P download?
  • The cheapest and most scalable way for video
    distribution

5
Ad supported P2P - The potential
P2P The Optimal Solution For Video Distribution
  • Low costs
  • High Scalability
  • educated market
  • Effective Alternative to illegal file sharing

Content needs to be FREE ad supported
6
Ad supported P2P - The challenges
  • Share the same files but view different ads
  • View updated ads irrespective to the download
    time
  • Offline viewing with up-to-date ads
  • DRM protecting the content without limiting
    the users

6
7
The HIRO Solution
  • Adding commercials to downloaded video content
  • In-stream advertising
  • Personalized ads
  • Dynamic and up-to-date
  • Fully measurable (online offline)
  • Agnostic to the distribution channel
  • Positive DRMTM

8
Thank youFree your Downloads !
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