Capturing Revenue From Video Downloads

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Capturing RevenueFrom Video Downloads
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About HIRO

• Who is HIRO?
• Established 2004
• Commercially launched in Australia, Russia and
  Israel
• To be launched soon in the US, UK and others
• Varietys 10 innovators to watch list
• What Does HIRO do?
• Ad-supported downloads - Positive DRM
• Operations
• Offices in Tel-Aviv, NYC and Sydney

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HIRO Vision

• Enabling users to receive Free professional
  content
• Whenever they want,
• Everywhere they want
• And however they want
• While ensuring content owners earn substantial
  revenues

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Video Distribution

• Streaming?
• High distribution costs
• Scalability issues
• Direct download?
• Lower costs - Can utilize off-peak hours to push
  content
• Scalability issues
• P2P download?
• The cheapest and most scalable way for video
  distribution

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Ad supported P2P - The potential
P2P The Optimal Solution For Video Distribution

• Low costs
• High Scalability
• educated market
• Effective Alternative to illegal file sharing

Content needs to be FREE ad supported
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Ad supported P2P - The challenges

• Share the same files but view different ads
• View updated ads irrespective to the download
  time
• Offline viewing with up-to-date ads
• DRM protecting the content without limiting
  the users

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The HIRO Solution

• Adding commercials to downloaded video content
• In-stream advertising
• Personalized ads
• Dynamic and up-to-date
• Fully measurable (online offline)
• Agnostic to the distribution channel
• Positive DRMTM

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Thank youFree your Downloads !