Click 2 Call

1
Click 2 Call
2
Contents

• Generating Instant Leads Conversions
• Mobile as a medium and current trends
• About Mediaburst
• Who
• What
• How
• Agency Services
• Questions

3
Generating Instant Leads Conversions
4
Create interest Step 1

From Mobile Co.
Personalised SMS send header
You are entitled to a new mobile phone, click
below to select, http//wap.mobi
SMS can be customised to dynamically represent
the company brand promoted product

STEP 1 Promotional SMS push to consumers (target
or existing) offering a new product or service,
within the SMS is a URL linking to..
5
Selling Step 2

Insertion of company logo
Headline promotion, linking to info page
Company Info
Telephone link directly to call centre
Links to product info offers

Data capture, client specified
Sample site template
STEP 2 ..a branded WAP portal, serving up key
product or offer information..
6
Instant Order Step 3

Clicking the Call Now button terminates the
internet session and creates a call to inbound
call centre to process order.

STEP 3 .Consumer accepts offer by clicking
purchase button, generating an inbound reactive
call to purchase product/service
7
Completing Sale Step 4

Order information collected by call centre,
payments taken by credit/debit card
Customer initiates inbound call to purchase offer
Product dispatched to customer
STEP 4 Consumer places order, call centre
dispatches product/paperwork
8
Target Clients

• Financial Sector
• Credit Card balance transfers
• Insurance
• Loans
• Service Providers
• Telecoms
• Entertainment (Sky, Virgin Media)
• Utilities

• Automotive
• Manufacturers (book test drive)
• Rescue Services (customer acquisition CRM)
• Consumer Goods
• Electronics
• Shopping TV
• Entertainment products
• Event ticket
• Last Minute/limited offers

9
Mobile as a medium and current trends

• The following statistics demonstrate the
  effectiveness of including mobile interaction
  through traditional advertising

• There are 47.5 million active phone subscribers
  in the UK
• There are 5 dominant UK Networks, 4 with similar
  market share (see table 1)
• 18.5 of consumers now respond to offline
  adverts via SMS (see table 2)
• Over 12.9 million UK subscribers have accessed
  the mobile internet for information or content

Table 2 Percentage of Consumers responding by
text
Table 1 Market Share of Major UK Networks
Sources Mobile 365 UK Information Summary
MMetrics Q3 UK Statistics
10
Mobile as a medium and current trends

• Prominent drivers continuing to grow the market
  include the
• ongoing simplification of accessing the mobile
  internet
• ever decreasing network data charges for surfing
  / downloading
• increasing numbers of handsets being sold with
  faster download speeds
• marketers attracted to well defined metrics from
  mobile campaigns
• consumer need for instant gratification versus
  visiting their PC
• "These numbers are not unlike what we saw in
  email response during the mid-1990's as the Web
  emerged an advertising medium.
• The growing adoption of major brands using SMS
  and the substantial consumer response rates
  indicate a couple of important trends mobile as
  a commercial medium is on steroids and
  multimedia convergence is real."
• Will Hodgman, CEO, MMetrics, Independent Mobile
  Market Analysts

11
About MediaburstWho

• Mediaburst design and create mobile internet
  sites for the distribution of information,
  content and downloads
• We enable brands to instantly gratify their
  potential consumers by delivering key purchasing
  information and influencing buying behaviour,
  increasing loyalty and promoting brand
  interaction
• Using a flexible delivery platform, we are able
  to deliver information to multiple handsets, as
  there is no common Windows platform amongst the
  different mobile brands, (Nokia, Motorola, etc)
• Our current clients include media publishers, TV
  advertising, brand owners, mobile marketers and
  national retailers

12
About MediaburstWhat

• Empower brands to connect with prospective
  existing clients
• Instantly gratify consumers need to purchase
• Collect user data
• Manage direct contact campaigns to specific
  consumers
• Design development of mobile internet presence
• Develop innovative scalable technology
• Deliver m-commerce solutions

Sample site templates, bespoke site design
available
13
About MediaburstHow

• With unparalleled experience in SMS and mobile
  internet, content production, delivery and
  m-commerce, Mediaburst have developed a powerful
  platform to publish mobile internet sites.
• The platform is constantly being developed to
  include the most up to date technologies for
  handsets

14
Agency Services

• Mediaburst are experts in the design and delivery
  of mobile
• campaigns. Our services include
• Technology education
• Pre-pitch consultancy
• Technical support during pitch
• Content creation and formatting
• Animation (mobile ready and Text to Screen)
• Mobile Site design
• Hosting, management and content delivery
• SMS provisioning
• Weekly campaign statistics
• End of campaign summary analysis
• Customer support

15

• Questions Answers
• Stuart Brown
• Sales Marketing Director
• 0845 050 7809
• stuart.brown_at_mediaburst.co.uk