Call Volume Will Continue To Climb

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Call Volume Will Continue To Climb
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• The Internet has been around for almost 25
  years, and the phone call and other traditional
  communication methods havent died as some people
  predicted. Businesses understandably rushed to
  create an online presence due to the prediction
  that no one would bother to make a phone call
  anymore.

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• Part of this prediction came true because at
  least two-thirds of people do conduct their
  background research from their computer or mobile
  device. People simply prefer the ability to
  gather data about a potential purchase without
  the sales pressure that sometimes comes with
  talking to a representative on the phone or in
  person.

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• A recent study conducted by CEB indicates that
  approximately 57 percent of people buying a
  product or service make a buying decision before
  even considering making a phone call. That means
  you need to get things right when a customer does
  call to close the deal. Although online forms do
  send some traffic to businesses, the phone calls
  they receive converts 10 times the customers when
  compared to web forms.

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• According to a research study published in
  Forbes Magazine, more than two-thirds of people
  who complete an online lead form will not receive
  prompt follow-up from a sales representative.
  This is unfortunate, especially when you consider
  that people have the inborn need to interact
  one-on-one. A delayed or electronic response
  prevents them from having the experience they
  desire.

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Smartphones Have Increased Call Volume

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• It might surprise you to learn that many
  consumers prefer to speak to a live person over
  the phone rather than complete a purchase or
  business transaction online. This is one reason
  that industry insiders predict consumers will
  make even more calls to businesses in the future
  than they do right now.

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• A smartphone makes it easier than ever to
  contact a business, especially when it has
  click-to-call enabled.

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• This year, industry analysts predict that
  consumers will make more than 73 billion calls to
  businesses using their smartphones. With the
  incredible growth of phone call volume,
  businesses that dont have mobile responsive
  websites stand to lose a substantial amount of
  leads.

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• More than 70 percent of consumers state that
  they have used the click-to-call feature when
  placing a call to a business using a mobile
  phone. Having reached the business website or
  Google search results, theyre obviously
  interested in following through with a purchase.

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• The more you expect a consumer to spend on your
  product or service, the more important it is to
  provide them with human interaction to increase
  the chances of a closed deal. Even though people
  conduct most research before they call, a bad
  phone call experience will end the deal on the
  spot. Although the Internet changed marketing and
  sales forever, the growth of phone calls proves
  that they still matter.

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• How many inbound calls is your business
  receiving? If youre not certain of the quality
  or the quantity, its time to start analyzing the
  calls your business does receive. This helps you
  know the types of questions and concerns that
  customers raise most often when they place a
  call. It also enables you to connect customers to
  your business.

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• If youre using a call tracking software yet, we
  would be happy to help you get started. Please
  contact CallSumo today to learn more.