Sonet Inc

1
Sonet Inc

• Real World Selective Connectivity
• - Select New People to Meet
• A New marketing Paradigm
• In the Field Networking
• Free of Internet and Cell networks

2
The Opportunity
Sonet

• Finding pre-screened local new contacts is
  currently not possible
• GPS can only search for existing contacts and is
  cumbersome
• Current wireless configurations only enable
  existing associations
• Sonet technology expands connectivity into the
  real world enhancing both personal and business
  communication

Opportunity Solution Products Competition
Team Business Q A
http//www.sonetmobile.com
3
The Opportunity
Sonet

• ? Online social connections and services dont
  transfer to the real world? Devices dont know
  when another person is nearby
• ? Provide people-awareness
• ? Difficult to share music and digital pictures
  in-person

Opportunity Solution Products Competition
Team Business Q A
http//www.sonetmobile.com
4
Products Sonet Technology Benefits
Sonet

• Benefits
• Real World Connectivity
• Three products to transform personal and business
  communication
• Users select parameters for connectivity
• Highly customizable
• Always-on/ very low power

Opportunity Solution Products Competition
Team Business Q A
http//www.sonetmobile.com
5
Product 1 Sonet MiniSDSonet enabled
pre-existing Devices
Sonet

• Specifications
• Secure Digital card plugs into miniSD slot
• Converts existing device to a people and
  opportunity finder
• Low cost / high margin
• Contains all the software and tools to get Sonet
  benefits
• Tight integration with smart phones
• Very low power consumption

Opportunity Solution Products Competition
Team Business Q A
http//www.sonetmobile.com
6
Product 2 Sonet USB Thumb DriveA free standing
mobile networking device
Sonet

• Specifications
• Smart USB thumb drive
• Touch screen interface
• SD card storage (8GB)
• Low cost
• Does not require cell phone or other device

Opportunity Solution Products Competition
Team Business Q A
http//www.sonetmobile.com
7
Product 3-Sonet EnterpriseA centralized base
station to connect with Sonet users

• Leverages Sonet Mobile platform
• Enables business owners to connect with potential
  customers.
• Creates new marketing and advertising
  opportunities
• Stores can monitor/ profile their customers
• Understand what the customers interests are in
  real time
• Offer custom tailored deals based on profile
• Businesses can Monitor and identify employees 
• Monitors employee location
• Share presentations and business documents
• Receive notifications
• Offer customizable service/ features

Opportunity Solutions Products Competition
Team - Business
7
8
Competitors

• Web-based Social Networking
• RFID-based Social Networking for Conferences
• GPS-based Mobile Social Networking
• Bluetooth-based Networking

Opportunity Solutions Products Competition
Team - Business
8
9
Competition
Sonet

• GPS
• Not a network
• High-power
• Requires internet connection, software and user
  interaction
• Cannot search pre-screened new contacts

Opportunity Solution Products Competition
Team Business Q A
http//www.sonetmobile.com
10
Web-based Social Networking

• Who is involved
• MySpace
• Facebook
• Forums
• How it works
• Connect to a website on the Internet
• Login and browse the website to find people with
  similar interests
• How were different
• A enabled device people carry around instead of a
  website
• Doesnt require an internet connection
• Automatically searches for people with similar
  interests
• Decentralized and not dependent on existing
  infrastructure

Opportunity Solution Products Competition
Team Business
10
11
RFID-based Social Networking for Conferences

• Who is involved
• nTAG
• SpotMe
• How it works
• Pre-load a device with profile information of all
  conference attendees
• Rent the pre-loaded device to each attendee for
  50 - 150 and use RFID tags to identify nearby
  people
• How were different
• Sonet Mobile is a network, RFID-based devices are
  simply wireless ID-readers
• Doesnt require pre-loading finds new people and
  friends on-the-go
• User owns the technology at a lot lower cost

Competition- Solution- Products- Competition-
Team- Business
11
12
GPS-based Social Networking

• Who is involved
• Loopt
• Socialight
• Whrrl
• How it works
• The user must be outside to receive GPS signal
• User actively geo-tags locations and events
• Connects to a website to retrieve data about
  places, events and people
• Centralized network that depends on the internet
  and cell phone infrastructure
• How were different
• Users can be anywhere
• Automatically finds nearby people
• Decentralized architecture that doesnt depend on
  the internet or cell phone infrastructure
• Focuses on social and business networking instead
  of geo-tagging

Opportunity- Solution- Products- Competition-
Team- Business
12
13
Team
Sonet

• Paul J. Marangos, PhD Co-Founder, ChairmanCEO
• Raised over 150 million in equity based capital
• Taken two companies public
• Inventor on 14 published U.S. and international
  patents.
• Erik J Holindrake, Co-Founder.
• Computer Engineer (B.S. from UCSD)
• Patent filed on energy-efficient mobile wireless
  device
• Daniel J Stokes, Co-Founder.
• Electrical Engineer (B.S. from UCSD)
• Senior design engineer for wireless handheld
  devices
• John C. Matherly, Co-Founder.
• Computer Scientist (B.S. from UCSD)
• Lead systems architect at the San Diego
  Supercomputer Center

Opportunity Solution Products Competition
Team Business Q A
http//www.sonetmobile.com
14
Business
Sonet

• California C-Corp
• Patent filed on January 17, 2008Method and
  apparatus for inherently geographically limited
  dynamically configured wireless networks.
  Assigned to Sonet Inc.
• Corporate Counsel- Knox Bell, Piper Rudnick
• Patent Counsel- Frank Abramonte, SEEDIP

Opportunity Solution Products Competition
Team Business Q A
http//www.sonetmobile.com
15
Business Strategy

• Leverage explosion of social networking
• Developing novel mobile social networking
  solutions
• Integration with social networks such as MySpace/
  Facebook
• Tap into a user-base of more than 250 million
  people in the US
• Multiple product opportunities and
  subscription-based services
• Create online market place using a subscription
  model
• Three products, MiniSD card, Free standing Thumb
  Drive and Sonet Entreprise
• Technology is expandable to markets beyond social
  networking
• Potential for rapid commercialization
• Low development risk
• Uses existing wireless technology in novel way to
  transform real world connectivity

Opportunity Solution Products Competition Team
Business
15
16
Capital Requirements
Sonet

• 4-6 million
• Build minimal infrastructure
• Produce and field test MiniSD cards (product 1)
• Test market several thousand enabled smart phones
  in microscale (college campus)
• Product and test Sonet thumb drive (product 2)
  and field test
• Conduct marketing study for products 1 2
• Build prototype Sonet Enterprise base station
  (product 3)

Opportunity Solution Products Competition
Team Business
http//www.sonetmobile.com