A business perspective on corporation with the engineering schools

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A business perspective on corporation with the
engineering schools

• What do we need?
• and how to get it

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Content

• My background
• The demand for engineering and related competence
• The task of the engineering school - 70
  engineering
• The interaction between business and engineering
  schools
• To do list for intensifying relation

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Observation platform

• Danish Energy Agency
• Maersk Oil and Gas
• Danish Environmental Protection Agency
• Danish Public Employment Service
• Danish Commerce and Services
• Copenhagen Business School.
• Danish Association of Consulting Engineers.
• Confederation of Danish Industries.

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Confederation of Danish Industries

• 11.000 large, medium and small companies

• Collective bargaining
• All business related policy areas

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Member Distribution
Kilde DI 2. kvartal 2007
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Globalisation ...
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Future Danish products and services

• Denmark competes on the global market by
  delivering solutions and services to upper middle
  markets
• The end user customer demand moves towards
  uniqueness, identity and experience
• The B to B and B to C demand moves towards more
  holistic solutions that solve more complex
  problems covering the full functionality triangle.

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The customers

• Our customers are the fair to medium wealthy
  populations, companies and public service
  organizations.
• Our products and services are expensive
• These are the customers who can benefit from the
  experiences of a small relatively rich country.
• Environmental protection
• Welfare systems
• Design etc

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Business process location

• The business processes located in Denmark will be
  the processes that
• either
• service the local market and must be located here
  to provide the actual service product
• or
• the business processes that will be most
  competitive by a location in Denmark.

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Business processes
Global Environment
Sourcing Knowl. and Products
Development
Sales
DK
Production
Marketing
Distribution
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Location and competitive strategy

• Competitive Force
• Cunning Financial Strength Framework
  Conditions
• Total Costs
• Relocatable business processes will be located
  where the competitive force is optimal

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• Uniqueness gains increased value
• Repetitions decrease in value
• Innovation is the name of the game

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Esthetic quality and individual identity signal
  The value triangle
Technical functionality
Social functionality and acceptability
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User need and demand
  The innovation triangle
Technical possibility
competition drive
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The task of the engineering school

• Attract as many students as possible
• Cross disciplinary interaction competence
• Cross culture interaction competence
• Business application competence
• Hard core engineering disciplines
• High reliability routine
• High Innovative capability
• 70 engineering

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The interaction between business and engineering
schools

• Lobbyism management, structure and content
• Governing and advisory boards
• Part time teaching
• Business PhD
• Student projects
• Development projects
• Long term relations
• Research in business related areas

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To do list for intensifying relations

• Follow your students alumnae utilization
• And more of the same
• Management board - Advisory Boards
• Part time teachers
• Long term relations
• Development projects
• Business PhD Research in business related areas